One of the most common misconceptions about blogging is that it is an easy thing to do. After all, how hard could it be to write a few articles loosely related a topic that you are truly passionate about? It’s usually not until somebody sits down to write that they realise creating and managing a successful blog is not quite the walk in the park they assumed it to be.
In this article, we’ll cover why it’s important for your creative business to have a blog before addressing some of the most common blogging mistakes that can harm your chances of blogging success.
Why Write a Blog?
A well-written blog has the power to transform your creative business. Blogging is a powerful tool through which you can communicate and connect with your audience on a more personal level.
You can effectively communicate the quirks of your personality and the admirable ideals of your company. Additionally, you can give readers an exclusive insight into the interesting happenings that go on behind the scenes of your day to day creative adventures and mishaps.
What’s more is that the search engines love them. When blogging is done right, you can expect to see your website shoot right up the search engine rankings. This is wonderful because it conveniently provides you with more traffic to your site. More traffic means more business, no matter how obscure or enigmatic your creative tastes are!
So without further ado, let’s carefully examine the most common pitfalls that aspiring bloggers fall victim to and discover what we can do to avoid them.