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5 tips to improve your on-site SEO

Tips & Tricks

September 05, 2016

There are 3 aspects of SEO to take into consideration: 

1. On-site optimisation: improving your Portfoliobox site. [see below]

2. Off-site optimisation: improving what is happening beyond your site

3. Google Search Engine: a tool that helps you with the presence of your site in search results

 

website builder SEO tips

 

 

CONTENT
 

   → Good, relevant & fresh content.

   → Beware of duplicate content. Each page on your website should have unique content.

   → Try to have Header1 and Header2 in your text content.

 

 

TITLES
 

   → Make sure every page on your site has a unique title.

   → Page titles should be descriptive & concise.

   → Avoid keyword stuffing. 

Google's advice:

"Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results."

"It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users."

         

On your Portfoliobox site:
→ Change your site title under Settings → General  → Website → Title.
→ Change a page title under Edit this page → Edit content.

 

 

META DESCRIPTIONS
 

   → Make sure that every page, post & product on your portfolio has a meta description.

   → Differentiate the descriptions for different page.

   → Use quality descriptions: 

Google's advice:

"Make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.

 

The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.         

        

 On your Portfoliobox site:

→ Site meta description: Settings → SEO → Site meta description.
→ Page meta description: Edit this page → Settings → Meta description.
→ Blog post meta description: Edit this page → Edit content → Meta description.
→ Product meta description: Edit this page → Edit content → Settings → Meta description.

 

 

KEYWORDS
 

Although keywords are not the most valuable optimisation option (remember that relevant content is what counts), you can provide your own list of keywords. You can use Google Adwords to determine and find keywords that fits your industry. 

 

On your Portfoliobox site:

Edit the keywords in the settings tab, under Settings → SEO → Keywords. Separate them with a comma.

 

 

ALT TAG

 

The "alt" attribute is a text associated with an image that describes what the image depicts. Search engines cannot read images and therefore look for the Alt tag of each images.‚Äč

Google's advice:

"The alt tag is important for several reasons:

→ It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. 

→ Many people (for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections) may not be able to see images on web pages. Descriptive alt text provides these users with important information."

 

On your Portfoliobox site:

The Alt text is the image title. The image title can be edited in each gallery. You can choose to display or hide the image title on your site under Edit this page → Display Settings.

 


Update: 2017-04-21

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