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SEO —  Using Google Search Console

Tips & Tricks

September 19, 2016

 

Besides On-site optimisation & Off-site optimisation, you can use tools like Google Search Console to improve the indexation of your site. Start by creating a Google Search Console account and follow the steps below: 

 


 

1. VERIFY YOUR WEBSITE 

• Click on Add a property, submit the url of your portfolio (for example: http://www.delphinelinder.com) and click Add.
• Choose the HTML tag verification method and copy the code provided — it looks like this: 

<meta name="google-site-verification" content="rs_HqdF17XT0e01f6L1yYH-g4OC14_XetyVVagSuRY8" />
• Paste this code in your admin panel under Settings → General → Website → Meta verification snippet
• Wait a few minutes, go back to the Search Console and click Verify
• When the verification is successful, click Continue.


Please note that when your site is verified, you may have to wait a few days before being able to use the Search Console. The delay depends on Google not Portfoliobox.

As Google explains it: 

"When you add your site to Search Console, it may take some time before diagnostic and other data is available. This is normal; it can take some time for Search Console to gather and process data for your site. In general, if you see a "No data yet" message, check back later. Once Google starts crawling your site more often, you'll notice that Search Console will begin to show more detailed data, and that this data is updated more often."

 

 

2. FETCH YOUR PAGE

Go to Crawl → Fetch as Google and choose Fetch and Render. When the status is complete, click "Submit to index". Confirm that you are not a robot and choose "Crawl this URL and its direct links".

"Once you submit your URL, you might need to wait some time for Google to process your request as well as crawl and index the page. Also, understand that we can't guarantee that Google will index all your changes as Google relies on a complex algorithm to update indexed materials."

 

 

3. CRAWL ERRORS

Under Crawl → Crawl errors, you'll get the lists of errors detected by the Search Console. You may get the following error codes: 

   – 410 (Permanent Delete): for deleted pages or a change of url
   – 403 (Forbidden): for password protected pages
   – 404 (Not Found): for unpublished pages


You can "mark as fixed" all these errors. The URLs will be removed from Google index after a few weeks. If you receive any other error code, kindly contact Portfoliobox support team.

 

 

 

4. SUBMIT YOUR SITEMAP

A sitemap is a file where you can list the web pages of your site to tell search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a web page, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

• Under Crawl → Sitemaps, click on Add/Test Sitemap.
• Submit your sitemap and refresh the page (you can choose to test it before submitting it). 

Google's advice:

"Using a sitemap doesn't guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, in most cases, your site will benefit from having a sitemap, and you'll never be penalized for having one."​

There are two types of sitemaps available in Portfoliobox: html and xml. 
You find your sitemap by adding: /sitemap.xml or /sitematp.html at the end of your url. 
For the site: delphinelinder.com, the sitemaps are:  delphinelinder.com/sitemap.xml and delphinelinder.com/sitemap.html

 

 


 

You can also use the Google Search Console to:
→ Fetch your page everytime it's needed 
→ Check the search traffic
→ Temporarily remove UR

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