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SEO —  Using Google Search Console

Tips & Tricks

September 19, 2016

 

Besides On-site optimisation & Off-site optimisation, you can use tools like Google Search Console to improve the indexation of your site. Start by creating a Google Search Console account and follow the steps below: 

 


 

1. VERIFY YOUR WEBSITE 

• Click on Add a property, submit the url of your portfolio (for example: http://www.delphinelinder.com) and click Add.
• Choose the HTML tag verification method and copy the code provided — it looks like this: 

<meta name="google-site-verification" content="rs_HqdF17XT0e01f6L1yYH-g4OC14_XetyVVagSuRY8" />
• Paste this code in your admin panel under Settings → General → Website → Meta verification snippet
• Wait a few minutes, go back to the Search Console and click Verify
• When the verification is successful, click Continue.


Please note that when your site is verified, you may have to wait a few days before being able to use the Search Console. The delay depends on Google not Portfoliobox.

As Google explains it: 

"When you add your site to Search Console, it may take some time before diagnostic and other data is available. This is normal; it can take some time for Search Console to gather and process data for your site. In general, if you see a "No data yet" message, check back later. Once Google starts crawling your site more often, you'll notice that Search Console will begin to show more detailed data, and that this data is updated more often."

 

 

2. FETCH YOUR PAGE

Go to Crawl → Fetch as Google and choose Fetch and Render. When the status is complete, click "Submit to index". Confirm that you are not a robot and choose "Crawl this URL and its direct links".

"Once you submit your URL, you might need to wait some time for Google to process your request as well as crawl and index the page. Also, understand that we can't guarantee that Google will index all your changes as Google relies on a complex algorithm to update indexed materials."

 

 

3. CRAWL ERRORS

Under Crawl → Crawl errors, you'll get the lists of errors detected by the Search Console. You may get the following error codes: 

   – 410 (Permanent Delete): for deleted pages or a change of url
   – 403 (Forbidden): for password protected pages
   – 404 (Not Found): for unpublished pages


You can "mark as fixed" all these errors. The URLs will be removed from Google index after a few weeks. If you receive any other error code, kindly contact Portfoliobox support team.

 

 

 

4. SUBMIT YOUR SITEMAP

A sitemap is a file where you can list the web pages of your site to tell search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. Also, your sitemap can provide valuable metadata associated with the pages you list in that sitemap: Metadata is information about a webpage, such as when the page was last updated, how often the page is changed, and the importance of the page relative to other URLs in the site.

• Under Crawl → Sitemaps, click on Add/Test Sitemap.
• Submit your sitemap and refresh the page (you can choose to test it before submitting it). 

Google's advices:

"Using a sitemap doesn't guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, in most cases, your site will benefit from having a sitemap, and you'll never be penalized for having one."​

There are two types of sitemaps available in Portfoliobox: html and xml. 
You find your sitemap by adding: /sitemap.xml or /sitematp.html at the end of your url. 
For the site: delphinelinder.com, the sitemaps are:  delphinelinder.com/sitemap.xml and delphinelinder.com/sitemap.html

 

 


 

You can also use the Google Search Console to:
→ Fetch your page everytime it's needed 
→ Check the search traffic
→ Temporarily remove URLs
→ Etc.

6 tips to improve your off-site seo

Tips & Tricks

September 06, 2016

As explained before, there are three aspects of SEO to consider: on-site optimisation, off-site optimisation and the technical factors such as Google Search Console. You'll find below 6 tips about off-site optimisation. 

 

 

 

→ Content Marketing & Outreach
Get in touch with companies & bloggers with relevant (but non-competing) websites. Publish content on their websites which links back to your own, with for example a guest blog post. 


→ Press Releases & Newsletter
Write press releases to share news and opinions about developments in your industry. Distribute them via online channels and include links back to your website.


→ Pay Per Click
Use Google Adwords & Facebook Advertising to gain new visitors. Constantly review and adjust ads to improve click through rates and reduce the cost per click.


→ Comment & Forum Marketing
Be active on relevant websites, blogs & forums. Leave insightful comments and include links back to your website.

→ Social Media
Create a Facebook, Google+ profile, Pinterest, Twitter, LinkedIn, etc. Everything that is relevant to your website. Add the link of your online portfolio in the profile, be active and share your news there. Create content that appeals to social media users. Encourage people to ‘like’ your content and share it with their friends and family.


→ Creative communities
Join creative communities. There are a lot to choose from. Portfoliobox recently launched Findcreatives.com, a community that helps people find, discover and hire creative talent. As a Portfoliobox user, you can easily create your profile and import your work on
Find Creatives


(source: SEOmark)

5 tips to improve your on-site SEO

Tips & Tricks

September 05, 2016

There are 3 aspects of SEO to take into consideration: 

1.  On-site optimisation: improving your Portfoliobox site. [see below]

2. Off-site optimisation: improving what is happening beyond your site

3. Google Search Engine: a tool that helps you with the presence of your site in search results

 

website builder SEO tips

 

 

CONTENT
 

   → Good, relevant & fresh content.

   → Beware of duplicate content. Each page on your website should have unique content.

   → Try to have Header1 and Header2 in your text content.

 

 

TITLES
 

   → Make sure every page on your site has a unique title.

   → Page titles should be descriptive & concise.

   → Avoid keyword stuffing. 

Google's advices:

"Avoid vague descriptors like "Home" for your home page, or "Profile" for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results."

"It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind ofkeyword stuffing can make your results look spammy to Google and to users."

         

On your Portfoliobox site:
→ Change your site title under Settings → General  → Website → Title.
→ Change a page title under Edit this page → Edit content.

 

 

META DESCRIPTIONS
 

   → Make sure that every page, post & product on your portfolio has a meta description.

   → Differentiate the descriptions for different page.

   → Use quality descriptions: 

Google's advices:

"Make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.

 

The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together.         

        

 On your Portfoliobox site:

→ Site meta description: Settings → General → Website → Site meta description.
→ Page meta description: Edit this page → Settings → Meta description.
→ Blog post meta description: Edit this page → Edit content → Meta description.
→ Product meta description: Edit this page → Edit content → Settings → Meta description.

 

 

KEYWORDS
 

Although keywords are not the most valuable optimisation option (remember that relevant content is what counts), you can provide your own list of keywords. You can use Google Adwords to determine and find keywords that fits your industry. 

 

On your Portfoliobox site:

Edit the keywords in the settings tab, under Settings → General → Website → Keywords. Separate them with a coma.

 

 

ALT TAG

 

The "alt" attribute is a text associated with an image that describes what the image depicts. Search engines cannot read images and therefore look for the Alt tag of each images.​

Google's advices:

"The alt tag is important for several reasons:

→ It provides Google with useful information about the subject matter of the image. Google uses this information to help determine the best image to return for a user's query. 

→ Many people (for example, users with visual impairments, or people using screen readers or who have low-bandwidth connections) may not be able to see images on web pages. Descriptive alt text provides these users with important information."

 

On your Portfoliobox site:

The Alt text is the image title. The image title can be edited in each gallery. You can choose to display or hide the image title on your site under Edit this page → Display Settings.

 

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