SEO stands for Search Engine Optimisation. It involves improving the content, design and structure of your website to ensure that search engines, such as Google, are able to understand your website.
Here are five tips to help you get started with SEO optimisation:
1. Write unique titles, descriptions and content
This is one of the most important aspect of SEO: avoid duplicated content. All content on your website needs to be unique: titles, SEO descriptions, body text, image descriptions, product descriptions, blog articles, etc.
2. Add your main keyword early on un your content
Make sure to mention your keywords early on in your content and in strategic places: titles, body text, SEO titles & description, etc. Keywords should be incorporated naturally in your content in a way that is comprehensible to your visitors. Write for your readers and don't overload your website with keywords. Check our Keywords Best Practice guide.
3. Add SEO titles and descriptions to all your pages
Meta titles and meta descriptions are crucial. They provide a text preview of your page’s content in search engine results, on social media, and in the web browser. A compelling meta description copy can help drive more clicks. Make sure each page on your site has a unique SEO title & SEO description.
4. Add headers to your text content
Make sure to use Header elements on your text content. It is recommended to use one Header 1 per page, as the main title of your page, and to use Header 2 sparingly, as subtitles or section titles. Your headers shoud be descriptive and include your main keywords.
5. Write good Alt text
The "alt" attribute is a text associated with an image that describes what the image depicts. The alt text is important for several reasons:
- Some people may not be able to see images on web pages (users with visual impairments, or people using screen readers). Descriptive alt text provides these users with important information.
- Search engines cannot read images and therefore look for the Alt text to determine the best image to return for a user's query.
- If an image file doesn't load, Alt text will be displayed in place of the image.