As a result, more and more people are attracted to it, which is surely beneficial to you whatever your product or service is. To be exact, 70% of customers would rather learn about the company through a website. Do you have to change your website each time a new trend appears? Well, that depends. But it is useful to modernize your website from time to time. Also, changes are not always that massive. The latest trends in web design include not just an overall look of the site but logo fonts, coloring, content placement, and many smaller things.
As a service that is highly involved in web design, Portfoliobox has prepared a list of the latest ideas for beneficial web designing. Moreover, it is not only important to know what the trends are but to have the tools to set them. So, what are the new trends in web design? Let’s look at each of these in turn.
Abstractionism or non-objective art doesn’t imply the straight depiction of the visual reality but its reflection, using geometric figures, lines, and color combinations. Abstract art has been a trend for a long time in the interior and fashion design. And now it has become a trend for website design.
But what they miss is that this style simply allows you to display all of your vivid works at once. Moreover, it is a great way in case you're not experienced in coding. Another way of applying this trend is to set a background picture. Single abstract imagery on a background combined with a minimalistic logo design is among the most stylish web trends.
Interactive fonts are other top spots of website trends of 2022! Instead of the all-known classic menus, interactive fonts display all the functions directly. There are a lot of examples of interactive fonts: from basic signs in the background to motion pictures.
One of the best examples of a simple yet strong interactive design is Sarah Nowell’s site. Instead of a multiple-page menu, she gives all the important information right on the first page. And she uses two techniques of the interactive font. The first is using simple interactive words which send you to the designated division. But if you scroll a bit down you get 4 interactive pics, giving you the additional info you might need.
This is one of the blog design trends which give you the possibility to save time of your customer and make your website more compact. But remember to not overuse them, but stick to the simple design.
Initials or short names
If you are wondering what the new trends in minimalistic web design are, then here we are to show you one! If you are interested in promoting your own brand using short names or initials is a good option.
Klara Johansson used this technique to create her site. As you can see, it is as simple as possible. Sometimes sticking to some plain designs is the best option, depending on what impression you want to make. Minimal websites are easier to use. Their simple, clear interfaces allow users to easily navigate throughout the site, quickly finding information. This one will definitely stay among other web design trends in the future.
Hand-drawn graphic design
As we have mentioned before, technology has opened up a lot of opportunities for web designers. However, by relying solely on digital tools, we can easily lose the individuality that imperfect, hand-crafted works of art have. That’s why 2022 will see more hand-drawn graphics that evoke an emotional response in interfaces.
One of the latest trends in web design is linearity. According to many designers, linework provides the perfect balance between complex layout and performance. To see the best example of this web logo trend you can visit the Macabre webpage. Generally, this is one of the web background trends that can be a great addition to your logo. This is closely related to abstract design.
Using a variable color palette is one of the hottest website backgrounds trends for blog design. In 2021 black and white palette seemed to be the only trend but times have changed. And while the black and white palette is still trendy, you can also try to use bright or pastel colors. Indeed, modern design is all about opposites.
Emmi Avergren has found a perfect balance between using vivid color and keeping it in a pleasant brightness and color. Her web design perfectly coexists with her works. Moreover, you can see that a soft pink background perfectly reflects her works and is a great color addition to her stylings for photoshoots.
Since the main image is the first thing site visitors see, it must convey a specific message. In 2022, designers are following this rule literally, replacing the first screen image with typography. Recent web trends declare the importance of using every small tool you have to your advantage. And your website’s font has multiple options for you to offer. In a few words, you can use several features, like:
- Font style
The so-called text gigantism has burst into trends when very large headings are used on website pages. And this is logical because the headline is what users pay attention to in the first place.
A great example is Louis' site. The large size of fonts carries brief information on the site's name. It is an excellent option on how to attract attention easily.
Neo-brutalism has its roots in classical brutalism, an architectural movement of the 50s and 70s whose main feature was the use of raw materials such as concrete. Brutalism is a harsh style and it often brings users into a stupor with its honesty and frankness. In 2022, it will transform into neo-brutalism, that is, it will become more restrained and less radical. This approach is a combination of the rawness of brutalism and the restraint of minimalism.
Michael Rippens has created some magnificent examples of neo brutalism combined with the interactive animation trend. Michael’s site catches everyone’s attention due to its unusual web design and that is the main purpose of marketing. As for the trend, brutalism and its styles will definitely remain one of the hottest website trends of 2022.
A design style that evokes a warm sense of nostalgia surprisingly is going to be one of the future web design trends! This is the so-called game on the feelings of users.
Domènico Talarico's head picture gives us vibes of the roaring 20s. It’s mind-blowing how one detail can serve you like a time machine. Although it often looked bad or even funny, in 2022 web designers are resurrecting this style, but in an improved form, taking into account almost 30 years of experience in interface design.
Smart content scroll
Scrolling is the most common way a user interacts with a page. By adding animation effects to it, we can give people interactive feedback. In 2022, this experience will be better than ever: scrolling through pages will take site visitors on exciting journeys. Some pages turn into whole worlds with illustrations, unusual parallax effects, and even 3D elements.
Minimalism in the design of the site implies a large area of free space without unnecessary elements. With the help of well-placed accents, you can control the user's gaze and lead them to targeted actions. The main goal of the minimalist style in design is to achieve a combination of functionality, convenience, aesthetics, and atmosphere.
Since users spend a lot of time online, it becomes important for them to get information quickly and easily. Various decorative elements become distracting and annoying factors that cause a decrease in visitor traffic. To avoid this, in 2022 web designers should focus on minimalistic page models, making simple and plain designs stand among the hot trends of the year.
Using cartoon design can also be a good solution in terms of making unusual designs. Children are the main audience when it comes to cartoons. But who told me that adults couldn’t be interested in cartoon designing. A cute cartoon website background trend can serve as a great attraction to different people.
Emma Wicht’s site serves both as a great example of creating a cute cartoon design and as a portfolio and a design of her website.
Sometimes, things are easier to show than to attach a large description of the product in text format. In this case, 3D animation can be successfully applied. Thanks to their use, the user will be able to analyze the proposed product. In 2022, 3D effects will become more voluminous, with a desire for futuristic elements. As a result, it is among the top-10 web trends of 2022.
It can also serve as a design detail. For instance, LEANNE JAE, the website is a great example of combining minimalistic design, while still using 3D animation. Adding a bright 3D animation is a good option.
One of the latest web trends is direct interaction with the user. Laura demonstrates to us how to do it properly. This trend allows you to build some sort of bond between the author and the user. And what’s more important this effect can be easily achieved by yourself. You just have to imagine having a dialogue with your potential site visitor.
This trend can serve as a substitute for a common “About” page, as you introduce yourself straight up from the first page.
2022 will also be different with the possibility of using video files for website development and web design trends. These can be both small video versions and full-screen versions. This principle has already been applied in design, but only as a background resource. Now they will be put in the first place, without covering anything.
In 2022, adding videos from Youtube to the site will not be enough. Youtube videos will be replaced by intelligent videos, for the creation of which creative resources and tools will be connected to replace the background, add symbols, icons, and logos.
Rebecka Haggblom's site uses color and collage website trends alongside adding a small video piece.
The process of popularizing this design began in 2019. At first, dark themes were used only in some applications. Today, developers use this look for websites as well. The main brands that actively offer dark themes are Apple, Facebook, Telegram, YouTube, and many others.
The use of the dark theme is controlled manually using the settings. Some options allow you to set a timer for switching. In this case, the user is no longer involved in this.
MATTIAS ANDERSSON shows us some beautiful examples of using dark mode in his website design, using one of the most beautiful trends of 2022.
Why to choose Portfoliobox?
Portfoliobox has gathered some hottest trends of web design for 2022 for you to try. Yet, you can find a lot more information on our Portfoliobox site, depending on what you would like to know exactly. Besides, our platform offers a lot of tools to help you bring all of your design ideas to life.
What are the website trends for 2022?
Main website trends include using various fonts, font sizes, and colors. Also, minimalism and color themes are on point in 2022.
Where can I find web design trends?
Portfoliobox has made a list of the latest web design trends for 2022. Generally, all the important information is on our website.
What is the web design trend?
The web design trend is a current list of design solutions and ideas that are regarded as “hot” for a particular period of time.
Are trends really important in design?
Trends may not be of high importance but they might help you improve your website performance.
Should I follow web design trends?
Yes, you can follow them to modernize your site and make it look better to your clients.