Aaron Pedersen


Tell us a bit about yourself

I'm a photographer based in western Canada. I've been a photographer for about 20 years focusing mostly on advertising and editorial.

What are you working on at the moment?

Updating my website hahaha

Who are your biggest influencers in the industry?

My industry has been in a huge flux for the past few years with trends getting faster and faster, and I tend to tune out a lot of it. But underneath it all is still that basic visual language of the greats that came before us. So although I'm constantly looking at new work I'm tying it back to the past. Thats also me just getting older as well. Basically that's me saying "I don't know"

What was the last thing that inspired you?

I've been working on a few projects unrelated to photography lately, like painting and sculpture. I know its such a cliche answer to say I look at things outside my medium but it really helps see things in a new way and take a different approach then relying on all the tricks I've learned over the years.

Tell us why it's important for you to have a online portfolio website

A website lets you control your medium a little more, you have a bigger sandbox to play in then just posting to just a certain social media's parameters. you can control the mood and feel of how your work is presented. You have to want to go to a website like you would a boutique, whereas social media feels like a flea market.

As a photographer what are your tips for building a good website?

I can't say I have any good tips tbh, I go with what feels right for me and hopefully people respond to that.

How do you market yourself?

I'm in a mid-sized market where I am so it's still a lot of word of mouth and relationships, I like to use my digital platforms as showcases rather than promotion. I'll tell you what I can do but my website shows you what I can do.

Why do you use Portfoliobox?

Portfoliobox feels more in tune with what I need in a website builder. I've tried a few other services and felt quite frustrated with the UI. Also Portfoliobox doesn't feel as cookie cutter as other services. Plus their customer support is amazing, anything bugs I've had have been fixed right away.

Please visit Aaron Pedersens portfolio for photography to get more inpiration and don't forget to follow @pedersenstudio on Instagram.

An online portfolio made for Creatives

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  • Dynamic Grid
  • Even Rows
  • Golden Ratio
  • Square Ratio
  • Align Center
  • Puzzle
  • Random
  • Horizontal
  • Horizontal 2
  • Horizontal 3
  • Vertical
  • Two-One
  • Three-One

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