Architecture is a constantly evolving field, which is why utilising an online portfolio to market and showcase your skills to potential clients is highly recommended. Having an online presence is critical to success, despite if you are a firm or sole contractor. Ultimately, your website must show what you can do, allow people to find you, and perhaps most importantly, generate leads and turn those into paying clients.
In this week’s post, we will talk about going live with your online architecture portfolio, and 5 tips to keep in mind when building your site to achieve the best results.
Including a range of projects which you or your firm specialise in will see the best results.
If you are using your online architecture portfolio as a CV, include individual and team projects. This will allow potential clients to see right away you can work by yourself or in a team.
If you are building a site for your architecture firm, you might want to consider uploading either past projects you have worked on, examples of projects you would like to complete, or some examples of what you are capable of.
In the end, if a potential client can see your range of skills, experience, and expertise, this will help turn your traffic into paying clients.
Make It Pop
Because architecture is a visual profession, including high-quality, professional images of your past, current, or future projects, will be beneficial. Furthermore, having your areas of expertise in the middle of the home page will allow users to navigate easily to their desired project type. Doing this will also help to keep your portfolio neat and tidy.
Keep It Neat
Keeping your online architecture portfolio neat and tidy is beneficial for more reasons than one. Firstly, and perhaps the most common reason, is that website traffic can easily navigate their way around.
The second reason is that shows potential clients who may want to pay for your services that you are highly organised and reliable.
There is no downside to keeping your portfolio neat. Sure, it might take some extra time to file all of your projects away into relevant pages, but it will yield great results.
Again, being yourself is beneficial for more than one reason. If you are writing a project description, blog post, or any content on your website, it is important to sound relatable.
Whether you are a firm or a sole trader, it is important to relate to consumers as best you can. You can achieve this by writing in first-person and including editorial content. This will instantly help possible leads build a relationship with you, resulting in increased paying traffic.
Moreover, if you are into architectural blogging and have this as a part of your online portfolio, being yourself and writing from your own experience could improve your readership. In addition to displaying your work, show people what they can learn by documenting your experience. Your goal should be ‘what did I learn which I can teach others?’.
Keep Up To Date
Keeping your skills and experience relevant and up to date is a key factor in attracting more paying clients. Updating the site with your latest projects, most recent certification, or even blogging regularly about something you have learned whilst practicing architecture, is a great way to stay in touch with your audience. It also allows them to stay notified when you do post, meaning you are always in the back of their minds.
In order to get the most out of your online architecture portfolio, ensure that you link in any social media platforms you have so that your content and projects can be shared by you or clients.
Having an online presence as an architectural firm or industry expert will help you increase your client portfolio. By following the steps above, you will be well on your way to increasing the awareness, and hopefully, the success, of your firm.
By including your past projects, what you intend to design in the future, and what you are capable of, it will put you or your firm in good stead for generating leads and turning them into paying customers.