Best Landing Page Tips in 2023


In 2023, the world of landing pages is constantly evolving. And staying up-to-date with the latest tips and tricks can make all the difference. Landing pages are a great tool for businesses to catch the attention of potential customers and drive conversions. To create the best landing page in 2023, businesses should keep in mind a variety of factors and tips:

  • Use of high-quality images and videos
  • Creating a clear and concise message
  • And optimizing for mobile devices

You should incorporate social proof and use interactive elements such as:

  • Chatbots
  • And quizzes 

Moreover, A/B testing and data analysis are critical to the success of a landing page. Businesses can make data-driven decisions to optimize their landing pages and improve their performance by continually analyzing bounce and conversion rates.

Companies with 30 or more landing pages generate 7 times more leads than companies with fewer than 10 landing pages.

In this article, we'll explore the best landing page tips. They will help businesses stand out in the competitive digital landscape. So, let's discover how to create the best landing page in 2023!

Why is It Important To Make a Good Landing Page Design

Why is It Important To Make a Good Landing Page Design

It is crucial because it can:

  • Significantly impact a business's conversion rates
  • And overall success in the digital marketplace

A well-designed landing page principle is critical to a business's online strategy, as it is the first point of contact for many potential customers. 

A good landing page design is essential because it helps:

  • Capture visitors' attention
  • And create a positive first impression

A visually appealing landing page with clear and concise messaging allows visitors to:

  • Understand the product or service; 
  • And guide them toward taking the desired action, such as purchasing or filling out a form.

Additionally, a well-designed landing page helps establish brand credibility and trust. It can lead to long-term customer loyalty.

Furthermore, it helps businesses stand out in a competitive digital marketplace. It can also help a business:

  • Differentiate itself
  • And make a lasting impression on potential customers

But, a poorly designed landing page can harm a business's online presence. A cluttered or confusing page can result in high bounce rates and a lack of engagement.

Thus, businesses need to focus on creating a well-designed landing page. It should communicate its message and guide visitors toward taking the desired action.

10 Best Landing Page Tips

10 best landing page tips 2023

With so much competition, it's essential to create a landing page that:

  • Stands out
  • And delivers a clear and concise message 

The best landing page tips for 2023 focus on optimizing:

  • Design
  • Messaging
  • And user experience

One of the key tips is to ensure that the landing page is visually appealing:

  • With high-quality images;
  • And videos.

Additionally, the messaging should be clear and concise. It should highlight the service benefits and guide visitors toward the desired action. 

Another crucial aspect of the landing page design principle is mobile responsiveness. Creating a landing page that looks great and functions on all devices is essential. Incorporating chatbots or quizzes can also boost engagement and improve conversion rates.

Finally, A/B testing and data analysis are critical. They improve landing page performance. By continually monitoring metrics such as bounce and conversion rates, businesses can:

  • Make data-driven decisions to optimize their landing pages;
  • And improve their overall success. 

These are some of the best website landing page examples out there. Each one offers its unique look, feel, and purpose. It helps draw visitors in and get them interested in exploring further. With these examples, you can make nice landing page designs and layouts for your website! 

  1. HubSpot

HubSpot's landing page captures leads with:

  •  a clear value proposition;
  •  and a lead magnet in the form of a free trial. 

The page also includes social proof and customer testimonials. They build trust and credibility.

  1. Apple Music

When you land on the Apple Music landing page design, you immediately see:

  • bold colors;
  • and full-screen animations.

It can lead users through the product’s features. 

  1. Shopify

Shopify's landing page features a clean and professional design. It showcases how easy it is to build an online store with its platform. 

  1. Grammarly

Grammarly's page converts visitors into users with:

  • a clear value proposition;
  • and a lead magnet in the form of a free browser extension. 

The page also includes social proof and customer testimonials. They can help build trust and credibility.

In this section, we'll look for more details on the best landing page tips for 2023. We will explore the key elements of effective landing page design and user experience. 

  1. Use high-quality images and videos

Using high-quality images and videos can make a significant impact on:

  • Overall look;
  • And feel of the landing page. 

Images and videos convey the benefits of the product or service. They can build trust with potential customers. When designing a landing page you should:

  • Use images and videos relevant to the content on the page.
  • Ensure that the media files are optimizable for the web to improve page load times.
  • Avoid overused and generic stock images.
  • Use images and videos that are visually appealing with high resolution.
  1. Create clear and concise messaging

These landing page tips will make it easy for visitors to understand the service's value proposition. So you should:

  • Use simple language that is easy to understand.
  • Emphasize the service benefits.
  • Use bullet points to break up the text and make scanning easier.
  • Keep the messaging focused on the primary goal of the landing page.
  • Avoid using jargon or buzzwords that can confuse the visitor.
  1. Optimize for mobile devices

A significant part of website traffic comes from mobile devices. So it is necessary to optimize the landing page for mobile devices. So, how to make a good landing page with the help of this method?

  • Use responsive design to ensure the landing page looks good on all screen sizes.
  • Test the landing page on various mobile devices to ensure it's functional.
  • Use larger fonts and buttons to make it easier to tap on mobile devices.
  • Simplify the design and remove any non-essential elements.
  • Ensure that the page load time is optimizable for mobile devices.
  1. Incorporate interactive elements such as chatbots or quizzes

Chatbots are useful for answering questions or providing more information. While quizzes help collect information about the visitor's needs and preferences. Here are some tips on incorporating these elements in designing landing pages:

  • Use interactive elements that are relevant to the content on the landing page.
  • Use chatbots to engage with visitors and answer their questions.
  • Use quizzes to provide personalized content and gather information about the visitor.
  • Check the interactive elements are:

- easy to use;

- and do not distract from the landing page's main goal.

  1. Use social proof

Social proof, like customer testimonials or reviews, to help build trust with potential customers. These landing page tips help reinforce the proposition value and encourage visitors to take action:

  • Use customer testimonials or reviews to build trust and credibility.
  • Display the number of customers or subscribers to showcase popularity.
  • Use logos of well-known brands that have used the product or service.
  • Show awards or accolades that the product or service has received.
  1. Include clear and prominent calls-to-action

Calls-to-action landing page design principles should be clear and prominent. It makes it easy for visitors to understand what action they should take:

  • Use action-oriented language on the call-to-action (CTA) buttons.
  • Place the CTA buttons above the fold and in prominent locations.
  • Use contrasting colors to make the CTA buttons stand out.
  1. Use contrasting colors and fonts to make key elements stand out

It can help make key elements, such as the call-to-action, stand out. So when designing a land page, you need to:

  • Choose a color scheme consistent with your brand.
  • Use contrasting colors to make important elements, such as the call-to-action, stand out.
  • Use fonts that are easy to read and consistent with your brand.
  • Don't overuse different font styles or colors. This can create confusion and distract from the main message
  1. Simplify the form-filling process

If a form collects information from visitors, it should be simple as possible. Only essential information should be requested, and the form should be easy to fill out. Well, how to make a good landing page using this technique?

  • Only ask for essential information in the form.
  • Check the form is easy to navigate and understand.
  • Use clear and concise labels for each field.
  • Use auto-fill or drop-down menus to simplify data entry.
  • Test the form yourself to see that it is user-friendly.
  1. Test different versions of the landing page through A/B testing

These landing tips determine which page version is most effective at converting visitors into customers. So:

  • Identify the elements you want to test, such as the headline, images, or call-to-action.
  • Create two landing page versions with different variations of these elements.
  • Test each version with a sample of your audience to see which performs better.
  • Use the insights gained from A/B testing. It will help optimize the landing page for the greatest conversion rates.
  1. Analyze landing page metrics 

By making data-driven decisions, it is possible to optimize the page for the largest effectiveness. Here are some tips on how to make a good landing page the metrics methods:

  • Track metrics such as bounce rate, time on page, and conversion rate.
  • Look for patterns in the data and identify areas for improvement.
  • Use A/B testing to test changes to the landing page and track the impact on metrics.
  • Use data to make informed decisions about:
    - how to optimize the landing page for the largest effectiveness.

Landing Page Mistakes

landing page mistakes

Even a minor design or optimization mistake can reduce its effectiveness. The common mistakes include:

  • Cluttered designs
  • Confusing messaging
  • And unclear calls-to-action

 One of the most common mistakes in designing a landing page is a cluttered and confusing layout. It can cause visitors to lose interest and navigate away quickly. 

Another critical mistake is a lack of a clear value proposition. It means visitors can not understand the service or product benefits. 

Additionally, slow page load times, poor-quality images, irrelevant or low-quality content, and ineffective or unclear call-to-action buttons can significantly impact a landing page's conversion rate.

It's crucial to remember that landing pages are not a one-size-fits-all solution. The best practices and strategies for designing and optimizing a page depend on:

  • Industry;
  • Target audience;
  • And specific product or service being promoted.

By avoiding these common mistakes and constantly testing and optimizing, businesses can:

  • Create effective landing page design;
  • And convert visitors into leads and customers.

Let’s consider these and other common mistakes in more detail:

  1. Slow page load time

A slow loading time is a major deterrent for visitors. It can cause frustration and make them abandon the page before it loads. To avoid this mistake, it's important to:

- optimize the images;

- use a content delivery network (CDN);

- and reduce the use of heavy scripts or plugins.

  1. Cluttered or confusing layout

To avoid this mistake:

-  simplify the landing page layout;

- use clear and concise messaging. 

Use white space effectively to highlight the most important information on the page.

  1. Lack of clear value proposition

If the value proposition is not clear, visitors can not understand:

- what the page offers;

- and why they should stay and engage with it. 

To avoid this mistake, check the value proposition is:

- visible;

- and clearly communicated throughout the page.

  1. Unclear or misleading headlines 

Headlines that are unclear or misleading can lead visitors to have false expectations. It can result in a negative experience. Ensure that the headline is:

- accurate;

- and clearly communicates what the page is about.

  1. Poor-quality images or graphics

It can make the page look unprofessional and negatively impact the user experience. Use high-quality images and graphics optimizable for the web.

  1. Too much text or insufficient white space

It makes the landing page overwhelming and difficult to read. To prevent this bug when designing a landing page:

- use concise messaging;

- and use white space. It will make the page more visually appealing.

  1. Lack of social proof or credibility indicators

Visitors can be hesitant to take action on a landing page. They should ensure it is trustworthy. Use social proof to build credibilities, such as customer testimonials or trust badges.

  1. Ineffective or unclear call-to-action (CTA) buttons 

A CTA button that is not effective or clear can result in a missed opportunity for conversions. Check the CTA button is visible, clear, and aligned with the landing page's goal and design.

  1. Not mobile-responsive or optimized 

It can lead to a negative user experience. To avoid this mistake, ensure that the page is:
- mobile-responsive;

- and optimized for different screen sizes.

  1. Too many distractions or competing elements

It can detract from the main message and confuse visitors. Keep the landing page layout focused on the main goal and decrease distractions.

  1. Non-intuitive navigation

Visitors should navigate the page more easily to find the information they seek. See the navigation is clear and organized, and the page is easy to navigate.

  1. Lack of personalization or customization

It makes the page more relevant and engaging for visitors. Consider using:
- dynamic content;

- or personalized messaging based on visitor behavior or preferences.

  1. Irrelevant or low-quality content 

It results in a negative user experience and deters visitors from taking action. To avoid this mistake. Ensure that the content is:

- relevant;

- high-quality;

- and aligned with designing a landing page's goal.

  1. Technical errors or broken links 

It can lead to visitor frustration. Test the page for errors regularly and check all links are working properly.

  1. No clear conversion path or funnel 

It can confuse and cause missed opportunities. Visitors might not know what action to take or how to proceed. It will result in a lack of conversions. A clear and easy-to-follow conversion path is crucial for success.

How Can Portfoliobox Help You in Landing Page Design?

Landing Page Design

Portfoliobox is a website builder that also allows you to create landing pages. With PortfolioBox, you can create a landing page as:

  • Starting point for your website
  • Or as a standalone page for a particular campaign or promotion

Our platform offers:

  • Customizable templates 
  • And intuitive drag-and-drop editing tools

It allows users to create a professional-looking websites without any coding experience easily. Users can add:

  • Images
  • Videos
  • And other multimedia content to their website
  • As well as create online stores and integrate social media

Portfoliobox also provides:

  • Built-in SEO optimization
  • And analytics tools

By using these landing page tips, users track and improve their website's performance. Prtfoliobox also allows you to customize your landing page to suit your needs. Additionally, you can use PortfolioBox's drag-and-drop editor. It will help create and edit your landing pages without any coding knowledge.

Give us a call today to discuss your project in more detail. We would love to help make your vision come to life!


1. Are landing pages effective?

Yes, landing pages can be effective when designed and optimized properly. They will help achieve specific goals such as conversions or lead generation.

2. What are the biggest landing page mistakes?

Some of the biggest landing page mistakes include:

  • unclear messaging;
  • cluttered design;
  • lack of social proof;
  • and an ineffective call-to-action.

3. Should I use long-form or short-form content on my landing page?

The content length should be determined by:

  • the product or service;
  • the target audience;
  • and the goal of the landing page. 

Both long-form and short-form content can be effective depending on these factors.

4. Should I include pricing information on my landing page?

Including pricing information on a landing page can be effective. But it is in that case if the price is a major product or service selling point. Otherwise, it can be better to focus on other features or benefits.

5. How can I ensure my landing page is optimized for search engine rankings?

To optimize a landing page for search engine rankings, it is important to use:

  • relevant keywords;
  • create high-quality content;
  • optimize meta tags;
  • and use quality backlinks.

7. How can I test my landing page to ensure it is effective and user-friendly?

You can test a landing page through:

  •  A/B testing;
  • user testing;
  • and analytics.

It will help gather data and feedback on its performance and user-friendliness.

8. Should I include multiple call-to-action buttons on my landing page or just one?

Multiple call-to-action buttons can be effective in guiding users toward the desired action. But you should use them strategically.

9. How can I ensure my landing page is user-friendly for people with disabilities?

It is important to use:

  • clear and descriptive text;
  • alternative text for images;
  • and proper heading structure.

10. How can I optimize my landing page for voice search?

You can:

  • use natural language and long-tail keywords
  • and structure the content in a way that is easily understood by voice assistants.

11. Should I include a lead magnet on my landing page?

Including a lead magnet on a landing page can be effective in:

  •  capturing leads;
  •  and encouraging user engagement.

 But it should be relevant and valuable to the target audience.

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