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Probably the most common mistake you make is the lack of information about your product. You can have the highest quality photo of your product, but it will not be noticed if there is no art description. When we talk about description, we mean a complete explanation of your product with detailed information. A couple of words will not be enough as it is usually written. It is necessary to provide as much information as possible.
We are sure that you will not pay attention to a product on the Internet about which there are no details or simply described in one word. Therefore, doing art is not only about inspiring works. It is about the ability to submit your work curiously. It will help you attract the attention of buyers and promote your product.
Understanding Buyer Psychology
Do you know the approach to buyers and how to interest them in your art products? Do you have methods that influence people's choices when buying your product? In fact, human choice is related to psychology. It is not enough to simply use marketing services that will promote your product.
The seller and the buyer must have a connection. One wants to sell his product, and the other wants to buy it. And when the buyer is looking for an art product, he, first of all, pays attention to simple things such as paintings, art descriptions, and reviews. It is a success if a person pays attention to any of this. Next are the psychological stages that you should be aware of when starting to work. The main ones are attention, interest, desire, motivation, decision-making, and making a purchase. If a person is interested in your paintings with descriptions, he already has the idea to buy them. But a very thin line exists between the desire to purchase and suddenly changing one's mind. So, to prevent this from happening, you must know how the psychology of your buyer is built. If it is difficult for you to understand the psychology of people, then read the following tips:
|Advice||What to do?|
|Find out the taste of the buyer||First of all, you should learn what customers like and what they want to receive from you. It may be difficult at first, but over time you will gain more experience and understand people's interests more easily.
Find out what they pay attention to in your art and focus on their taste. If your artworks are not interesting enough for a buyer, then write an art description. Perhaps with this help, you will be able to interest the buyer.
|Don't underestimate the price||The buyer's psychology is arranged according to the principle of "expensive-high-quality" and "cheap-low-quality."
That is, when a person sees a high price for a product, it means that it is of good quality. If the product is cheap, it means that it has some defects. It is not always the case, but most people make purchases based on this principle.
Do not think that lowering the price will help you have more customers. On the contrary, it can scare them away and make them think that your product is not worth anything. Put a price you would buy your artwork for that corresponds to your effort on this art product.
|Evoke emotions in the buyer||A buyer's purchase decision depends on the impression after viewing your artwork. Of course, the impression should evoke positive emotions and set the buyer to purchase. For this, you need to know how to describe your artwork in a captivating way. The description has a lot of power because the more information you give, the more attractive your product is. Make sure your artwork evokes a person's emotions of joy and delight. Convey all the beauty of your work in the text that will make your buyer want to buy it.|
|Use your experience in art descriptions||When you put your paintings up for sale, description in art is very important because it has an impact on the buyer’s choice. And to have more advantages, you can give an example of your achievements. Write in the description about your experience in the art occupation, the exhibitions you organized, or more global successes. When a person reads it, he will react to it more because the experience attracts people. And knowing that you are quite advanced in the art encourages people to buy. But your description should not tell only about you, but your product. So, keep a balance.|
|Give more characteristics||When you look at products on the Internet, you probably like the one that has a lot of elements. The product seems better to us because it has many characteristics, that is, it's like an advantage. You can conclude that your characteristics will attract attention and create the impression that your product is versatile. But do not write a lot of excesses. Description in art must match your artwork.|
As you can see, buyer psychology greatly influences the number of your customers. A person's choice depends not only on his own opinion but also on the emotional factors that surround us. In this case, the product's price, paintings with descriptions, and the characteristics that cause emotions play a role. So, all you need is to adapt to the buyer's taste and perform a couple of psychological tricks.
How to Create an Emotional Experience for Your Buyers
When you arouse emotions in the buyer, his decision to buy is made more decisively. Encouraging a person to feel good makes it possible to attract the attention of the buyer. That's why an emotional connection is important because it allows the buyer to think in a different direction. With the help of emotions, you can convince the buyer to perform a certain action, that is, to buy your art product. Emotional marketing is gaining popularity and helps increase sales. But how to develop it? Check out these methods:
- Determine what emotions customers like
Of course, people like to feel positive emotions. But sometimes, in the field of sales, sellers can leave negative feelings for the buyer. You don't need to do this because it damages your reputation. You need to observe customers in the market and understand what they like and which emotions help them make decisions. You can also study which art descriptions allure buyers' attention and write down their examples for the future. The emotional impact remains in people's memory, so the most important thing is to lead a person to positive emotions.
- Promote yourself on social networks
You can promote your artworks on various social platforms. Post your products more often and create content. Let people know about you and understand that your product is not fake. Usually, people trust those sellers who talk about their product, and for this reason description in art is very important. Promotion in social networks helps not only to advertise your artwork but also to establish contact with customers. Psychology affects a person so that when he sees more popular products, he relates to the buyer with trust. So, try to evoke people's trust and joy in you.
- Communicate with the client
Create a connection with your customers so that they feel comfortable when communicating with you. Ask them what they like and what they don't. What would they want to see or get from you? Communication with the buyer causes emotions of anticipation, joy, and support. Ask him to pay attention to your paintings with descriptions or tell him about your product independently. It is how you can attract customers to your artworks. They will buy your product under the influence of pleasant emotions.
- Get buyers interested
Come up with an original approach to your audience. You can submit some characteristics as stories. How to describe your artwork is not so crucial here. You just need to present the artwork in the form of a story that will make the buyer buy it. He has to penetrate your story and feel intriguing emotions. It will really increase your sales
By studying emotional marketing, you will be able to connect easily with customers and sell your artworks quickly. The most important thing is the right approach to a person and to gain his trust. Study the psychology of the buyer and focus on pleasant emotions.
Examples of great art descriptions
Your description does not necessarily have to contain a whole story and as many words as possible. Description in art plays a significant role when it can interest people. It can have a couple of sentences and be more interesting than a text with many details. The main thing here is to be able to write beautifully, and you must know how to describe your artwork in such a way. Here are some art description examples for you to find your way around writing it:
|Art description example||How does it work?|
"The sunset and the mighty mountains that awaken delight. Red sun rays reflect the lake and create an atmosphere of warmth. Perhaps I thought that the colors were too bright for this painting. But later, I realized that these colors express acute feelings and create comfort. They will fill your life with contrast and happiness, won't they?"
The description is not very long but gives the client a warm feeling. You focus on colors, and the buyer will think about them. It will encourage the buyer to think that the picture will fill his life with joy because he sees an atmosphere and a beautiful image. So, a little attention to colors and the client will be interested.
"While drawing this road, I imagined how my brush was leading me to my unknown future. The brush itself was telling me the way and drawing the road. But maybe you see another way in this? Maybe it leads you to another side of possibilities? I realized that I am happy when I look at this picture because any road leads us to happiness"
After reading this description, a person will have philosophical thoughts. It will push him to see his own meaning in the picture. The buyer will feel the artist's story and think about his words. It will most likely cause an emotion of interest in the client and encourage him to buy an artwork.
|"Do you like this flower? Do you see any meaning in it? Why is it red? Red because it symbolizes passion. You will be filled with passion and love when this painting stands in your home. And the most important thing is that this flower does not need a vase because it will not wither without water. It will always be with you."||
A couple of questions for the client and a bright presentation of the text. It will definitely attract the buyer's attention, and the questions will keep the buyer's allure on the picture. He will begin to think and build his own sense in this artwork. Paintings with this description will encourage the customer to buy due to a clear text and emphasis on the details such as the flower, color, or feelings.
Your texts can be longer than those we have given in the examples. But follow the rules of writing and watch for emotional techniques. The description should also include information about the dimensions of the painting, its material, and so on. Do not forget about it.
As you understand, description in art plays an essential role, and the number of sales depends on it. The main thing is not to fill your text with unnecessary words and write something completely off-topic. Customers don't even want to read boring texts, so write from your heart and convey positivity in your words. Combining buyer psychology and emotional marketing will lead you to success.
Do people buy on logic or emotion?
People think logically about what they want and why they need it. But as soon as they see the product they need, they rely on emotions. When choosing, there is no logic. Everything depends only on emotions.
How long should a product description be?
Basically, the description of the artwork should be about 300-400 words. But it depends on how you write the description. More or fewer words are possible. The main thing is to interest a buyer and highlight the most important characteristics.
What percentage of buying decisions are emotional?
95 percent of people make purchases based on emotions. It is why emotional marketing is important and has an impact on the number of your sales.
Does description in art have requirements?
Yes, there are certain rules that will help you write a better description:
- Write specifically and in detail.
- Remember the intriguing description.
- Formulate thoughts correctly.
- Convey positivity through your words.
- Follow the grammar rules in the text.