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    A Simple Guide To An Effective Online Portfolio For Models

    Tips & Tricks

    June 25, 2020

    As a model, no matter if you are just starting out or in the height of your career, there is nothing more important than a simple and effective online portfolio. A place where clients and fans can browse your best work, and reach out should they have the desire. 


    In this article, we will take a look at a few simple ways to create the perfect online portfolio for models with Portfoliobox. 


    1. Versatility 


    For a higher chance of landing that elusive contract, showing your audience your flexibility and diversity across many projects. Things to consider could be different styles, angles, and purpose (what was the project for). Ultimately, you want to show potential clients your range of modelling skills.


    2. Remember: Quality & Sequence


    One of the best ways to make your online modelling portfolio effective, is by using high-quality images - only upload the best of the best. If you aren’t happy with your current ones, don’t force it. Wait until you have some images that you are fully satisfied with, and then upload. 


    Image sequencing is also critical. That contract could come down to the way you order your images. The first three to four images are what your audience will most likely glance at before gaining interest or exiting. Therefore, it is important to consider placing your best shots and projects as the first visuals. In saying that, if possible, try to add variation to the first few images so you are telling a story right from the start.


    3. Keep It Organized


    It is also important to consider adding a short description of each project. This could include the name of the client, photographer, and so on, which will show up when the image is clicked in a ‘Lightbox’ (see below). Grouping your images will help in keeping your online portfolio organized, so your audience’ perspective is something to keep in mind. 


    4. Lightbox Settings


    Portfoliobox has made lightbox easier than ever. Lightbox enhances the viewing experience by automatically expanding your images when clicked. What some websites make very complicated, Portfoliobox has made very simple and easy to use. All you have to do is click on ‘edit images’ and then ‘lightbox settings’. Here, you can choose to turn these settings off or on, and select how you would like the lightbox to appear. When an image is clicked, the lightbox will dim the rest of the webpage out, making the said image the focal point.


    5. ‘About Me’


    For models, an ‘about me’ page is essential in capturing your audience. Here, you may consider sharing information such as height, clothing and swim suit size, as well as other personal features. This is your chance to answer clients’ questions before they even ask!


    6. Get Social


    When constructing your ‘about me’ page, especially as a model, you want to create as many channels as possible for interested clients to contact you. Adding in social media handles can also be a way to expand your online portfolio. 


    You may also choose to get personal with your audience by creating a blog, as this can help your audience feel closer to you. Portfoliobox makes it super easy to create and maintain a blog; enter a title, write to your heart's content, upload your images, and publish!


    What To Remember


    As with all creatives, a clear and concise online portfolio is essential. However, for models, it’s important that you keep the tone of your portfolio fun and approachable, yet simple. Too much content and complexity, and you’ll turn clients away, too little and it won’t gain attention. 


    All in all, creating a happy-medium is highly recommended for models. Show clients what you can do and how you can do it, outline some personal details which will help clients, use high-quality and varied images, and be sequential about your image placement to help your work gain attention, land as many contracts as possible. 


    This is the very reason Portfoliobox is a great platform to create an effective online portfolio for models. It’s simple, easy to use, and it allows your work to do the talking for you. It is also easily customizable, and you don’t need to be a tech whizz to navigate your way around it!

    6 Steps to Create a Perfect About Me Page for Your Portfolio Website

    Tips & Tricks

    June 18, 2020

    No matter if you are creating an online portfolio or a blog, having the perfect about me page is key to helping you build a strong base for yourself and your brand. In this post, we will take a look at a few simple steps you can take to build a successful, fun, and informative ‘about me’ page. 


    One thing to remember before we get started is that your ‘about me’ page should be more personalized than your home/cover page. It should allow your website audience to resonate with you by telling them your story on a more personal level rather than professional.


    1. Who Are You?


    Your headline should capture the audiences’ attention. It should be clear, concise, simple, and of a positive nature. It can also act as a selling point.


    E.g. ‘Let Me Inspire You’, or, ‘How My Expertise Can Help You’.


    2. Tell Your Story


    Now it’s time to tell your story. This could be about the path you’ve taken to get to where you are today, what inspires you to produce the work you do, or any information that can allow the audience to instantly connect with you. 


    The story to tell on your about me page should be more personal than professional. However, do remember to tie in how your work relates to your personal life, as people will then want to explore further on your site.


    3. A Picture Tells A Thousand Words


    This cliche has earnt its popular reputation for a reason. Regardless of if you are setting up an online portfolio or blog, people usually want to see a face behind the work. 


    A photo or fun sketch of yourself, along with your personal and inspirational story, is a great way to help your audience feel closer to your work. 


    4. Where To Next?


    So your audience has been inspired by your story, and seen a face behind the site. Now it’s time to create a call to action and send them on to the next page of your online portfolio or blog. 


    It doesn’t have to be in their face (i.e. ‘CLICK HERE FOR LATEST BLOG POST’), rather a subtle link at the end of your text to your blog, eCommerce store, or portfolio is recommended. Ultimately, the call to action must provide value for your audience.


    5. Formatting


    If you are building an online portfolio or blog, chances are you are from a creative background. So with that in mind, you probably already know that colors and fonts make a real difference to the overall appeal of a webpage. 


    In fact, it can influence the audience so much, that the color you choose could lead to a purchase from the store, or interest them to keep reading. However, try not to venture too left-of-field to the point where the about me page is a completely different color to the rest of the site, or is not aligned with the rest of your brand. 


    Finally, having your about me page positioned in an easily accessible section of your website is highly recommended, or even as your landing page. 


    6. Final Step 


    The final step is to consider the effect of words. You can do this by using a subtly persuasive conversational tone. 


    Put yourself in your audiences’ shoes and ask yourself what words would help emotionally drive you to read or purchase from your site. 


    Now You Have Connected With Your Audience!


    Once you have achieved the above steps, you will have created an about me page that stands out from the rest and is highly unique.


    Ultimately, you want to build that trust and connection right away, so by using a relaxed tone, clear and concise wording, and allowing them somewhat into your personal life, you should notice an increased interest in your online portfolio or blog. 


    10 Simple Steps To Create Your Own Online Portfolio Website

    Tips & Tricks

    June 11, 2020

    Creating an online portfolio is the perfect way to either start or compliment your professional career, or simply to allow you to document your artistic hobby. No matter the reason for your online portfolio, it is a great way to showcase your skills to the world. 


    However, that being said, many people find it difficult to get started. Moreover, how to navigate their way around their chosen online platform whilst customizing their portfolio seems to always appear in most FAQ’s. With these 10 simple steps to create your own online portfolio website, you can create a customized website that doesn’t require much, if any, technical knowledge.


    1. Plan


    Ask yourself:

    What are my core skills?

    What skills do I want to showcase on my online portfolio?

    What is the purpose of my portfolio?


    Once you have noted down answers to these questions, sum up in one sentence, your goals and skills you wish to promote through the online portfolio.


    2. Decide On A Platform


    Once you have your plan in place, it is then time to research which platform will best suit your needs. If you’re wanting to ignite or compliment your professional career, or just want a place to store and showcase your work, the perfect all rounded platform to build your online portfolio is Portfoliobox. Sleek and sophisticated, yet very easy to use. 


    3. Make It Your Own


    You’ve planned and chosen a suitable platform for your online portfolio. Now you can begin customizing your new site. This doesn’t have to be as ‘techy’ as some make it out to be. Rather, choosing an appropriate template, adding your name or your business name, a logo, will suffice.


    4. Select Projects To Upload


    Selecting your best work to appear on your online portfolio is important. You may choose to upload some ‘most-loved’ projects from a client point of view, or simply any projects you would like to share with the world. 

    Remember - Always to refer to your goals when choosing which projects to upload.


    5. Keep It Varied


    Keeping your projects varied throughout your online portfolio will both keep your audience engaged, and promote your skills across multiple fields. 

    Remember - Label and categorize your projects accordingly. This optimizes the ease-of-use for viewers and goes a long way in helping to retain interest. 


    6. Spread The Love


    Once your project has been uploaded, a nice touch is to explain your ideas behind that particular one. 

    For example, you have uploaded a project containing your recent trip to Morocco. It would be a nice touch to explain to the audience what inspired you to travel to Morocco and capture what they are looking at now. 

    This allows the audience to somewhat resonate with you and feel closer to you and your work. 


    7. Put Yourself In The Audiences’ Shoes


    Slip into the shoes of your audience and create a killer user experience. Again, this doesn’t have to be as complicated as some people make it out to be. 

    Blowing your audience away with a vivid color scheme is both simple and fun to play around with. You can consider enhancing the viewing experience of your content, such as adjusting lightbox settings (if applicable), to suit your projects. 


    8. Construct a top-notch About Me page


    Creating an ‘about me’ page will help the audience feel closer to you both personally and professionally. It can represent an added touch of personalization, and includes a few short and sharp sentences about who you are, what inspires you and perhaps some ideas behind your work. 

    Too long and viewers will lose interest, too short and they might not take it seriously. Therefore, it is important to find a happy-medium.


     9. Appearances In Publications, etc


    You can also consider including your award history, or some noteworthy publications you and your work have appeared in. This will give your online portfolio and status within your niche more credibility


    10. Don’t Overdo It


    An audience can tell straight away when an online portfolio is overdone. This generally leads to a much higher bounce rate as they leave the website after visiting one page. 

    Be yourself, use compelling projects and words, and focussing on the user experience will help you create a successful online portfolio website.


    João Sousa

    Portfolio of the week

    March 27, 2020

    This week, our Portfolio of the Week is brought to you by João Sousa. A travel photographer based in Beirut, Lebanon.


    Originally from Portugal, João Sousa has travelled far and wide, capturing some of the most remote places on earth. His passion began 12 years ago where he was inspired by friends and family who were in the same industry. After taking time off work and backpacking through North Africa and the Balkans in 2015, João has found his calling and brings his audience places and people we never thought existed. 


    João tells us some of his experiences, as well as why he has chosen to pursue travel photography and why Portfoliobox is his go-to online platform.


    Q: First of all, thank you for joining us on Portfolio of the Week. Could you please tell us how you got in to travel photography and why you love it so much?


    A: My love and fascination for travel photography goes back to when I was a kid, a time when my father had a monthly subscription of National Geographic. I used to stare at those evocative covers and immerse myself in the content of the magazine, which would stimulate my imagination and the dream to one day travel to remote and unusual locations. And this happened when, five years ago, I decided to leave my permanent job and hit the road on a tight budget. Me, my backpack and my camera with two lenses. 

    My aim was to shoot every day, especially something that would capture the essence and feel of the places and faces I would encounter on my way. I haven’t stopped ever since and this continuous journey has taken me to some truly incredible adventures. I also love doing travel photography to show people the unusual places I go to and to hopefully inspire them to one day go there.



    Q: Could you please tell us a little bit more about 'photo essays'?


    A: The photo essays on my page were published as a way to showcase the different themes I’ve been working on during my travels. I’m particularly interested in people and their stories, so essays like the one about the refugees in Tskhaltubo, Georgia or the struggles of the less privileged in Tripoli, Lebanon have a very special meaning to me, as they allowed me to understand their living realities. Lately, I’ve been based in Beirut, so I was able to cover part of the Thawra (Lebanese Revolution) and collaborate with the local press.


    Q: It seems as though you have travelled to many places. What is the most interesting city you have been to and why? What is the most remote place you have been?


    A: It’s difficult to elect one single place I found the most interesting, but Beirut is certainly among the most exciting ones. It’s a buzzing, lively city filled with history, diversity in people, cultures, religions, traditions and it has some of the best food we can ever taste. Due to its turbulent history across the last decades, Beirut is also the home of genuine storytellers, resilient people who lived through incredible experiences and who are eager to share their stories. Beirut is also very stimulating for street photography – there is always something unexpected around the corner waiting to be photographed.


    As for the most remote place I’ve been, I would say, Chinguetti and Ouadane in Mauritania are among the top ones. They were both important trading of the old trans-Saharian trade routes and are located very deep into the desert and they still preserve fascinating ancient constructions, including beautiful mosques built with dry-stones. It’s not easy or fast to get there, which adds more interest to the journey.



    Q: What is the craziest experience you have had while travelling?


    A: I always try to trust my instinct as a traveler, but I also try to be as open to experiences as possible, including being outside my comfort zone. Over the years, I hitchhiked a lot - especially in North Africa – and I stayed with strangers in their homes. This gives a wide scope for unexpected adventures, such as staying with Moroccan nomads in the High Atlas Mountains, spending an afternoon with drugs and weapons smugglers in Lebanon, hitchhiking a cargo train across a part of the Sahara Desert and living with punk anarchist squatters in Slovenia where we were attacked by neo-Nazis with molotov cocktails. I don’t seek extreme experiences, but sometimes they simply happen.


    Q: I see your favourite camera is the Fujifilm X Mirrorglass System. Is there a particular reason why you have chosen this gear?


    A: My lifestyle for the past half a decade has been dedicated to continuously backpack, which means I must prioritize what I take with me. And this extends to the gear I carry in my bag. I had been looking for various options and decided to go with the Fujifilm X mirrorless system. It’s light and compact, rugged and weather resistant. Suffice to say, I love their glass and the way they took my photography to the next level after I started using Fujifilm. The silent shutter is now something I cannot be without, especially while shooting documentary photography and the easy way to transfer files straight from the camera to the phone via WIFI. Simply a game changer for me!


    Q: Are you able to give us some perspective as to what lenses you use for different situations and settings?


    A: I usually carry with me the Fujifilm 18-55mm f/2.8 for its quickness and versatility (having a zoom lens is always important, especially for photojournalism) and the Fujifilm 23mm f/2, for street photography. For portraits, I absolutely love the older but gorgeous Fujifilm 35mm f/1.4 and Fujifilm 56mm f/1.2 lenses. Some of my best portraits were shot with these two.

    For wide angle shots I also use the Laowa 9mm f/2.8. This lens is very small and portable and barely has any distortion, despite the 9mm length. It has manual focus only, but after some practice it becomes easier to use.


    Q: What inspires you to capture the images you do?


    A: My main drive in photography is to continuously follow my curiosity. Almost everything around me makes me curious and eager to learn about what I observe. It is a humbling exercise to go to a new place and spend time with people who are very different from me and learn about their reality. Photography, then, becomes my tool to visually narrate how I see their reality in order to tell their unique stories.


    Q: Why have you chosen Portfoliobox as your preferred online platform?


    A: I’ve been using Portfoliobox for nearly two years and I’ve been thoroughly satisfied with the platform. It’s very easy and intuitive to use, especially for someone like me who doesn’t want to spend much time working online. It allows me to display my photography in the way I want and the positive feedback my page has been receiving by my visitors and customers is the sheer proof of that.

    The SEO tools work perfectly and on that note, it was thanks to my page on Portfoliobox that my photos got spotted by L’Orient Le Jour, a Lebanese daily newspaper, which then published my content and invited me for a collaboration with them as a photojournalist!



    Thank you very much João, you have given us a quick look at a world most never knew existed. The work you produce is awe-inspiring and definitely tells a story when putting in the context of the society we all know today. To keep up to date with João’s travels and latest work, please do check out his website in the link below!

    Visit site

    6 Web Design Trends That’ll Get You Noticed in 2020

    Tips & Tricks

    March 24, 2020

    Websites can make or break a brand – personal or professional – so it’s important to keep track of the latest online design trends. Each and every web element will make an impact on your audience. This is true no matter whether you manage a small portfolio, successful retail portal, or multinational company website.


    Aesthetics and technology are coming together like never before. That’s why we have put together a short list of web design trends that will get you noticed next year.


    From white space to asymmetry, from bespoke illustrations to split design, discover the most popular website trends we expect are here to stay in 2020.


    1. Embrace white space


    Our eyes are under siege these days. In 2014 alone, people uploaded an average of 1.8 billion digital images every single day. That's 657 billion photos per year – so any attempt to relieve the mass visual suffocation will be welcome. Many designers worry that white space is an inefficient use of visual real estate, but when used correctly, white space creates relief. It also highlights important design elements such as call-to-actions and imparts a sense of balance and tidiness that naturally pleases the eye. 


    Many website designers are noticing and capitalising on this trend. The new version of Portfoliobox, Portfoliobox 4 offers several templates and settings that allow users to bring white space into their website.



    2. Asymmetry is still in 


    Asymmetrical designs were already trendy in 2019 and will stay with us in 2020. These broken grid layouts break free from rigid, predictable rules of thumb in graphic design, shocking the viewers out of their monotonous scroll. Asymmetry also offers much more freedom for designers to make their website as unique as possible.


    It works like this: Imagine a grid of horizontal and vertical lines is used to help layout elements on the page or screen. With most websites, you’ll see the logo, title, and content lined up together as if bound to this imaginary grid. However, asymmetrical designs will purposefully break the grid, pushing images and text alike wildly out of order to make the page feel less rigid.


    Mixed with bold colour schemes and strong gradients of geometric fluids, asymmetric shapes are essential to all the hottest web design trends.



    3. Oversized elements


    Want your website to immediately register – and resonate – with visitors? Enlarged elements such as bold typography, fullscreen images/video and an oversized navigation menu will catch attention, delivering your core message to the audience in a matter of seconds. This supersized approach to design will create a memorable experience that truly impacts on users, even if they only have time for a quick scan... As an added bonus, enlarged elements look fantastic on screens of any and all sizes. 


    Quick tip: If you go down this route, be sure to reduce the number of design elements on each page. Too many grand features all at once can be overwhelming for visitors.



    4. Bespoke illustrations


    Appropriate graphics add visual depth to your storytelling efforts and build potent brand identity that leaves a lasting impression on visitors. Bespoke drawings are inherently more interesting than plain old fonts – there’s a reason blogs with images receive 94% more views than those that are text only. By stepping away from stock images and typefaces, your webpage can be custom crafted to show off a unique personality. 


    If you’re an illustrator building up your own portfolio, or even just a generally artistic individual, using bespoke drawings can be doubly helpful as a self-promotion tool – an organic advertisement of your talents and professional services.


    Not so artistic? No problem. Remember, there are lots of resources on the web that give away nuggets of illustrated gold for free, ready for you to jazz up your website.


    5. Split design


    The split design is used to create two separate blocks of information in the same space, giving equal importance to two primary areas of a site – which can be incredibly useful when you have two different services or products to promote.


    A split design breaks the usual rectangular screen shape, and by giving prominence to both elements, enables the user to focus on whichever topic most interests them. To make the approach even more dramatic, you can differentiate each section with contrasting, vibrant colours.  In some cases, the vertical split is used throughout an entire site or only in some sections. 


    There are lots of different styles for this trend, so we’re sure it will evolve in 2020. That’s why Portfoliobox 4 will offer several templates that help users create split-screen content tailored to their needs.



    6. Mobile-first & fast-loading


    Nowadays, more people look at websites on their phones than on a desktop computer. In 2018, mobile usage was at an all-time high with 58% of website visits coming from mobile devices and making up 42% of total time spent online. Mobile-first has become a best practice for web design, no matter what type of site is being created. 

    If you want to create a seamless mobile experience, here’s a final tip from us: Don’t clutter your website with unnecessary or too heavy content. Always optimise images before uploading them to your website, selecting dimensions and adjusting file sizes as needed for minimum strain on the mobile user experience.


    Pulling it all together


    There is no one perfect way to pull together a website or online portfolio, so feel free to mix and match all the latest design trends to best portray your own unique style. Just keep in mind that your end goal should always be visual impact and ease-of-use. That’s why working off a template from Portofliobox, is the surest way to get started – especially if you work within the creative industries, where high-quality visuals are a matter of course.

    Kev Munday

    Portfolio of the week

    March 20, 2020

    We are pleased to announce that this week’s Portfolio of the Week is brought to you by Kev Munday, a canvas artist from Hampshire in the United Kingdom. 


    From collaborating with homewares giant, IKEA, to designing for Walt Disney and drawing on a police car, Kev Munday has had a highly fruitful career to date. Starting out as a street artist at 16 years of age, Kev has found his love with canvas. He has also been featured in a wealth of prestigious exhibitions and publications throughout his time. As a result, he was nominated by The Telegraph as a ‘British artist to invest in right now’, as well as the best British artist of the year on Artfinder. 


    Let’s find out a bit more about Kev and explore what motivates him to design the work he does, as well as why he has chosen Portfoliobox as his preferred online portfolio!


    Q: Thank you for kindly agreeing to feature in our Portfolio of the Week! Your work is simply stunning and highly unique. What inspires you to come up with your designs?


    A: Thank you very much! My main sources of inspiration are – nature, people watching, animals and crowds. I sketch ideas relentlessly and am constantly trying to create new characters and images to express my ideas. 


    Q: From drawing on a police car to collaborating with IKEA! How did it feel to draw on a Police car and working with the world's most well-known homewares brand?


    A: Drawing on the police car was fantastic, it's definitely the most unusual canvas I've been asked to work on. It was commissioned by my local police force and they had me draw my images all over it in black marker pen and then they took it to pride events across the county and encouraged visitors to colour in the illustrations. They still use the car as one of their front-line vehicles and I'm regularly sent photos from people who have spotted it out and about on patrol.



    Working with IKEA was a dream come true. Every time I post a photo of one of my black and white artworks online, I get comments from people saying they want to colour it in, so getting to collaborate with IKEA on the colouring poster meant that we could make this possible on a big scale. They've sold over 30,000 copies of it worldwide and I love seeing photos of how different people have customised theirs.



    Q: Your work has featured in many prestigious publications and exhibitions, which one is your favorite and why?


    A: Probably exhibiting in The Royal Academy Of Arts Summer Exhibition. Me and my partner visit the show every year, and getting to take her there and show her that one of my paintings had made it onto the walls alongside so many of my art heroes was a proud moment.


    Q: If you could sum up the style of your work in one sentence, what would it be? Why?


    A: Colourful, fun, bold, simple paintings that brighten up your day.


    Q: What is next on the cards for Kev Munday? Do you have any spoilers?


    A: This month I have an exhibition with a gallery in Paris and am also showing a new collection of paintings at The Affordable Art Fair in Brussels. See my Portfoliobox website for more information.


    Q: I love your online portfolio with us, it could not be designed any better to feature the style of your work. What attracted you to Portfoliobox?


    A: For years I used design software to build and maintain my own website, but when I found Portfoliobox I knew I needed to switch over to it. I love the simplicity of the templates and how it lets the images do the talking so visitors can immediately see the work in a clear and straight forward way. The mobile website is also very handy to show collectors more of my work when talking face to face at exhibitions.



    We would like to extend our thanks to Kev for allowing us to interview him. Knowing what inspires him to produce the quality and nature of work he does. Furthermore, collaborating with such brands is such a great achievement so it is great to hear, directly from the source, what it means to him. Recently, he has uploaded a few free colouring posters to his website for those who have been subjected to self-isolation due to the current pandemic. He hopes that the posters will help the people to get through the boredom and this difficult period. You can download the posters here.


    Please do check out his work, his further achievements and the rest of his online portfolio on his website.


    Visit site

    Creating a Perfect Online Portfolio using Portfoliobox 4

    Tips & Tricks

    March 17, 2020


    Creating the perfect online portfolio is the first step to success. Despite your profession, having a website that is customised and optimised to your business is key. Portfoliobox 4 is the new and enhanced version of our platform which helps guide you to success from day 1. Of course, social media plays a big role in your day-to-day life, but there is nothing quite like your online portfolio, as it is ultimately the focal point of your business and represents you. It will be the platform that drives and dictates your other outlets, as well as being the primary showcase of your work and any other promotional activity.


    When it comes to designing, creating and publishing your portfolio, know that it is not as daunting as it first seems, as Portfoliobox 4 guides you through each step of the process. The best thing about it? You won’t need to pay for a web designer! Let’s explore the top 7 ways to create an online portfolio that will attract more clients.


    Grab the Readers' Attention


    The first thing you’ll want to do is create a page that grabs the viewers’ attention immediately. In Portfoliobox 4, this is called a ‘start page’, or perhaps otherwise known as a landing page. It is the first page that website viewers will see so it is critical to nail it and entice them to read further. You can choose any page within your site as your start page, however by default your initial start page will be the first page you create. If, at any time, you are having trouble checking or setting a start page, head to our support page for a step-by-step guide.


    Who Are You?


    It is important that you create an ‘about me’ page so that people can find out who you are, and what you’ve achieved. Ensure that you are articulate in your wording so that it reflects who you are, the work you produce and what inspires you. To add an about me page, you can simply create a new text page and add in any text that represents and reflects you.



    Tell A Story


    Your online portfolio serves as a chance to tell your story. It all starts by choosing a suitable gallery style. For example, if you have a series of images that tells a sequential story, you will want to select a design that allows you to tell a story one piece at a time.


    Not only does a story help your audience understand your methodology, it also helps them understand you and what inspires you to produce the work you do. With Portfoliobox 4, you can add an additional section below your gallery, perhaps to explain your story from your point of view.




    Including testimonials from clients or other artists you have collaborated with is essential for success. Moreover, a proof of your social standing will show your audience that you are the ‘real-deal’. The more reviews and recommendations you have from clients or fellow creatives, the more likely it is that you will attract more clients.


    If you don’t have any testimonials as yet, you can reach out to clients via email and ask if they would be able to write one for you. You can add as many as you like and the best advice is to include as many as possible. After all, you cannot have too many recommendations.



    Express Yourself


    While this is not a page as such, the wording throughout your online portfolio should be clear, concise and highly descriptive. This captures the reader's attention and leaves them wanting more. It is important to remember that as much as the online portfolio should reflect who you are, you still need to synonymously focus on your work. As you are expressing yourself and developing your unique ideologies, you also need to focus on how your work best fits your potential clients’ needs. Always remember instead of ‘me, me and more me’, imagine ‘me and you’, or ‘me and the client’.


    Quality Over Quantity


    Selecting high quality content for your website is very important. Only upload images or examples of your best work. It is much better to have several high quality, best sellers than to fill up your website with low quality work which could possibly deter potential clients. If you are stuck with uploading content from your computer, our support page has everything you need to get back on track.


    Keeping your website user-friendly is tough when it conflicts with the content you wish you upload, however with Portfoliobox 4, there are a plethora of themes and designs you can choose from to compliment your work. The best part about this is that you don’t have to hire a web designer. It is so simple and easy to mix and match templates and themes with your content and surprisingly fun!


    Search Engine Optimization (SEO)


    When creating content for your online portfolio, it is important to write it with search engine optimisation, or SEO, in mind. For instance, using the keywords that you have formulated, and that are in your chosen niche, but not overusing them. Optimising image sizes so your site will be speed optimised is also critical as any lag in load time will result in less effective search results , and ultimately, less traffic. Adding a meta description which will appear below your site title on Google is crucial as this will lure viewers in. Finally, don't forget to use Google Search Console to monitor the performance of your website!


    Now You’ve Built The Perfect Online Portfolio


    In order to produce the best online portfolio, all you need to do is let Portfoliobox 4 do its thing. Every aspect of the design process is logically thought out for a user friendly experience, meaning you can customise your online portfolio to suit and express you and your work. Not to mention the SEO experience is perhaps the easiest and most efficient process found on any online portfolio builder. Our final advice - don’t forget to update your online portfolio from time to time so it is ready for any opportunity!

    The Wait is Over - Introducing the New Portfoliobox


    March 17, 2020

    For over a year, our development team has been working very hard to bring one of the best and most user-friendly online portfolio platforms to life. It is our pleasure to announce Portfoliobox 4 is officially live!


    Portfoliobox 4, our brand new, enhanced online platform which allows creatives to reflect their true selves. The combination of new and enhanced features allows you to fully customise your website to the way you want it. From the option of additional sections to editing margins and enhanced E-Commerce features, Portfoliobox 4 has everything you could ask for. 


    Adding a section or elements to compliment or explain your work is an exciting feature. It can be used to ensure viewers fully understand what they are looking at, to add in a contact me section below the main content, or link your social media. With Portfoliobox 4, it is totally up to you. 


    Give your website a sense of refined sophistication by editing your margins or the position of any elements on the web page. Once you are happy with the layout of your page content, make it unique, and match it with an animation. Zooming, fading, rotating or spinning are only a few clicks away.


    Perhaps one of the most exciting new features of our new platform is the addition of client proofing galleries. This means that it is easier than ever to collaborate and interact with your clients. 


    Furthermore, the world of e-commerce on Portfoliobox 4 has received an upgrade. To keep up with the growing demand of online business, we have added new features such as digital products and discount codes, as well as stock management and various payment solutions, to name a few. 


    Despite these features, the ease of use remains, as always, a top priority. In fact, it’s so simple to create a website with all of the bells and whistles and you won’t even need to hire a web designer! Doing it yourself means you can create a website that allows your work to do the talking, and, need we mention, having fun while you're at it! 


    There is no better time to try out Portfoliobox. With the addition of state-of-the-art features on Portfoliobox 4, you can be sure that your passion will come to life on our platform!

    Gratis hemsida till SFF's medlemmar


    March 16, 2020

    I samband med lanseringen av Portfoliobox 4, vår nya hemsidebyggare för kreatörer, har vi valt att erbjuda detta gratis till samtliga av SFF's medlemmar. 


    I paketet ingår det:

    • Ett års gratis tillgång till tjänsten

    • En egen domän (t.ex. www.fotografgustavsson.com)

    • Gratis support i ett år

    • Webbshop för att sälja tryck och tavlor

    • Kundgallerier (client proofing galleries)



    Med Portfoliobox är det superenkelt att bygga snygga hemsidor, se te.x. www.iversonphoto.se, och ta gärna en titt på videon nedan för att se hur man gör.



    En nyhet med Portfoliobox 4 är att man kan skapa så kallade "client proofing galleries". Det är lösenordskyddade gallerier med vattenstämpel på alla bilder som ni kan skapa och skicka till era kunder för urval och kommentarer.


    Ni kan starta ett nytt konto på www.portfoliobox.net. Använd kupongkoden som ni har fått av SFF!


    Alex Fruehmann

    Portfolio of the week

    March 13, 2020

    Welcome to another edition of our Portfolio of the Week series. This week, it is our pleasure to feature fine arts photographer, Alex Fruehmann.


    Based in Vienna, Austria, Alex is a self-taught fine art photographer. Soon after graduating from the prestigious Yale Law School in the United States, Alex discovered his passion for photography. While pursuing a completely different career pathway, Alex prides himself on not being influenced by or compared to other artists. Hence, his rather unconventional yet awe-inspiring work has remained unique to his name and brand. 


    Read on to find out more about Alex, his work and why he has chosen Portfoliobox as his online platform!


    Q: First off, thank you so much for agreeing to feature on our Portfolio of the Week! Your work is truly amazing and very unique. Can you please tell me a bit more about why you have chosen to produce the kind of work you do?


    A: I am not sure whether I have truly chosen the work or whether the images have chosen me. I never made a conscious decision to have “one style” or do one specific sort of photography. It really is an emerging process.


    Q: I must say, your 'About Me' section on your portfolio is perhaps like no other that I have seen before. Was photography a hobby that turned into a career? How did it come about for you?


    A: Photography is not any kind of career for me. It was also never really a hobby. If it was ever anything than an outlet that allowed me to do something creative which was not restricted by anything except for my boundaries. I am still amazed how much attention some of my works got. Maybe it is because I really avoid being inspired by others. We all copy unconsciously but I have no interest in consciously copying anyone. I just want to do my work in whatever way I wish. If I feel like only photographing candles for a few months, then I will do that.


    Q: I've noticed you have a contrast of locations; outdoors, inside, airports and so on. What is your favorite setting to shoot and why?


    A: I don’t have any favorite setting.



    Q: Your work was featured in the International Photo Expo in Paris 2018 among other well-known art publications. That must have been a surreal feeling and experience! Can you shed some light on your experience here and what it's like to have your work featured in such publications?


    A: Seeing your works featured by others is a very humbling experience for me. I never thought I would see a photograph of mine in an online magazine, not to speak about having a feature of several pages in the print edition of an international art magazine. It feels more surreal than the most surreal images I have produced myself.


    Q: What is your most favorite project to date and why?


    A: My surreal realities series because it is like an unconscious mirror of my own thoughts over the last 3 years.



    Q: What big projects do you have planned? 


    A: One of my images will be exhibited at a group exhibition in Paris later this year. ImageNation is giving me another opportunity at their “Ethereal” exhibition and I will be featuring my “Mullholland Drive Fantasy” in large scale format for the first time. I am very excited. My other big plan for this year is to go into larger formats and see how this works out.


    Q: Why have you chosen Portfoliobox as the online platform to showcase your work?


    A: I checked about all available platforms when I was in need for a website. I did not know Portfoliobox back then but found it by coincidence. It checked all my boxes, though. Especially one box which was to not make my website a lookalike and still give me the freedom to control it independently without having to be an IT guru.



    We would like to thank Alex for taking the time to allow us to interview him, as well as give us a brief insight into his career and online portfolio. His unorthodox planning and methodology really comes into its own when you come to understand a little bit more about him as a person and artist. 


    To find out more about Alex and his work, please do visit his website.

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