Completed Guide: How to make a UX Design Portfolio?


The field of user experience (UX) design continues to grow and evolve. So, having a well-crafted portfolio is crucial to stand out in a crowded job market. A UX strategy portfolio is a demonstration of your skills and design process. It can be the difference between whether you get hired or passed over. But, creating a UX portfolio can be a challenge. It's especially challenging if you're new to the industry.

That's why we've compiled a list of tips on how to make a UX portfolio. Here you can showcase your skills. Highlight your achievements and leave a lasting impression on potential employers. Whether you're just starting out in UX or want to update your existing portfolio. These tips will help you create a winning UX portfolio that attracts attention.

Why is Creating a UX Portfolio Important? 

In today's competitive job market, having a strong UX portfolio is a must. It is important for any aspiring or established UX designer. A UX strategy portfolio is a demonstration of a designer's skills and accomplishments. It gives potential employers or clients an idea of his or her abilities. It is a powerful tool that allows designers to stand out from other candidates.

Creating a UX portfolio is important for several reasons:

  • Showcasing your skills 

A UX portfolio is a visual representation of your design experience. It demonstrates your ability to solve design problems and create user-centered solutions. It shows potential employers what you can do. It also helps them imagine what you can contribute to their organization.

  • Differentiating yourself

A well-crafted UX portfolio can set you apart from other job candidates. It shows that you're serious about your career and willing to put in the time and effort to showcase your work. It also gives potential employers a glimpse into your personality.

  • Building your brand

A UX portfolio is an opportunity to establish your reputation as a designer. It can help you attract clients or jobs. You can find employers who match your values and design philosophy.

  • Continuing education

UX portfolio process is an opportunity to identify areas for growth and improvement. It's a chance to show the progress you've made in your career. Show your commitment to continuous learning and professional development.

A UX portfolio is a powerful tool for advancing your career as a designer. By creating a well-designed portfolio, you can showcase your skills. Distinguish yourself from other job candidates by getting your portfolio right.

ux design portfolio

What Should You Put in Your UX Portfolio?

A well-crafted UX portfolio should provide a complete overview of your design experience. It should highlight your unique approach to design challenges. Next, we'll look at the basic elements of a successful UX portfolio. We'll give some tips on how to make a UX portfolio to make your portfolio stand out from the rest. It doesn't matter if you're just starting out in the UX field or if you're looking to update your portfolio. This guide will help creating a UX portfolio that will set you apart from other designers.

Case Studies

The most important component of a UX portfolio is case studies. They highlight your design process and problem-solving skills. Case studies should detail the design problem to solve the problem. It is also important in building a UX portfolio to describe the methods you used to confirm the design. To create an effective case study, consider the following elements:

Define the Problem

Clearly define the problem or challenge that you're tasking with solving. It helps readers understand the particular design problem you were trying to solve.

Outline Your Approach

Provide a detailed overview of your design process. This includes research methods, a framework for design thinking. Moreover, this includes the methods you used to test your design ideas.

Describe Your Solution

Provide a detailed overview of your final design solution. Include the design artifacts you created and how they solve your identified problem.

Highlight Your Impact

Describe the impact of your design solution on end users. Also, consider the stakeholders and the organization. This includes metrics such as user engagement, satisfaction or acceptance rates. Include any business outcomes that your solution brought about as well.

Following these guidelines will help you create case studies. They will give a full picture of your design skills and problem-solving abilities. They can also help potential employers or clients understand your approach to design. It will also show how you can contribute to the success of their organization.

Design Artifacts

The UX strategy portfolio should also include many design artifacts. These include electronic diagrams, user flows, user interface designs, and prototypes. These artifacts confirm your design skills. They also show how you translate design ideas into real products.

Besides case studies, the UX portfolio should include some design artifacts. They show your design skills and abilities. These design artifacts could include wireframes, user flows, user interface designs, and prototypes.

When including design artifacts in a portfolio, it is important in building a UX portfolio to organize them logically. For example, you can organize them by project or type of artifact. It's also helpful to provide context for each artifact. It's worth including a brief description of what it is and how it relates to the project or design objective.

Personal Branding

Including personal branding elements will help you stand out from others. You can showcase your unique design style and personality. Personal branding can include your design philosophy and visual style. It can even include your hobbies and interests. Including these elements in your UX strategy portfolio show design challenges. Give potential employers or clients an idea of who you are as a designer.

Here are some tips on incorporating personal branding into your UX portfolio:

  • Define your design philosophy. Spend time defining your design philosophy and principles. Highlight the ones that guide your design process. This may include your user-centered design approach. It's also worth considering a framework of design thinking or design principles.
  • Develop a visual style. Create a consistent visual style that reflects your design philosophy and approach. This may include a particular color palette, typography, or layout. Highlight the exact layout you use in all your design artifacts.
  • Showcase your interests and hobbies. Consider incorporating elements of your personal interests and hobbies into your portfolio. It could be a demonstration of design work you've done for a personal project. You can also show design work that reflects your interests outside of work.

Include personal branding elements in your UX portfolio. That way, you can create a UX portfolio. It will reflect your unique design style and personality. That way, you'll let future employers show your need for the work. You will also showcase your skills for future projects.

Previous Work Experience

It's important in building a UX portfolio to include information about previous positions. Don't forget to mention the projects you've worked on and the results you've achieved. This will help future clients understand your professional experience. This is where you can show everything you've accomplished over time.

Here are some tips for including work experience in your UX designer portfolio:

  • Highlight your previous roles.
  • Describe the projects you worked on;
  • Include results and metrics;
  • Show your design artifacts.

Include information in your UX portfolio about your previous work experience. You'll be able to show the impact you've had on previous projects. That way, employers will see your distinctiveness and hire you for a special position. You will be able to show your professionalism. Just gather data about your previous jobs.

Skills and Tools

This is another important component of a winning UX portfolio. Emphasizing your technical skills and ability to work with design tools is essential. It demonstrates your ability to adapt and work with new tools. This is very important in the fast-paced and ever-evolving field of UX design.

Here are some tips for highlighting your technical skills in your UX strategy portfolio:

  • Make a list of the technical skills you own. Include software and tools that you own. These could be design tools such as Sketch, Figma, or Adobe Creative Suite. You can also include prototyping tools and user testing software.
  • Provide evidence of your mastery of design tools and software. Include examples of your work created using these tools. These can be design artifacts or prototypes. They should show your ability to use the software to create high-quality designs.
  • Prove your ability to master new tools and technologies. In doing so, give examples of where you have successfully adapted to new design tools or software. This will show clients that you are adaptable and can learn new skills. Give confidence that you can stay abreast of the latest design trends.

Tips on how to make a UX portfolio will help employers understand your capabilities. This is how they will determine if you are a good fit for their organization or project. Also, tell about your skills. Be sure to include the following technical and interpersonal skills. We will show you what is important to emphasize in the table below.

Must-Have Skills for UX Designer 2023

Technical skills

Interpersonal skills

  1. User research
  2. Wireframing and prototyping
  3. Visual interface
  4. Interaction design
  5. Information architecture
  1. Collaboration
  2. Curiosity
  3. Effective Communication
  4. Empathy
  5. Flexibility

Recommendations and Testimonials

If you have received positive feedback from previous clients or colleagues, including it in your UX designer portfolio can be a great way to increase your credibility and show your skills. Testimonials and recommendations are social proof of successful quality work in the past. This can be reassuring to potential employers or clients.

Here are some tips for including testimonials and recommendations in your UX portfolio:

  1. Collect feedback from previous clients or colleagues.
  2. Choose the most relevant feedback.
  3. Display the feedback prominently.

You can increase your credibility and show your skills to future clients. Simply write down all the comments about your work. This social proof can provide confidence to those who are considering hiring you. It will also help set you apart from other candidates.

Think about the format in which you would like to present your portfolio. What format should you use? Let's highlight the features of the most common ones. Based on this, you can quickly determine the structure and look of a UX designer portfolio.

Pros and Cons of Portfolio Forms





  • The portfolio is designed in a very convenient way. So hiring managers and UX specialists could easily view it without any difficulty.
  • There are various setup options available that don't need coding knowledge.
  • Customizing your portfolio for different types of work can be tricky. This can lead to the need to tailor information to a predetermined template.

PDF/slide deck

  • Enables you to create several distinctive portfolios customized to different job requirements.
  • More difficult to access. For example, may need an explicit exchange of information with the hiring manager.

Physical artifacts

  • It can take along to interviews to assist you in discussing your approach.
  • Extremely restricted accessibility, challenging to share with hiring managers.

tips to create ux portfolio

Best Tips for UX Designer Portfolio

The UX designer portfolio is an important tool to showcase your skills to employers. It allows designers to present their best work. It's also important in the UX portfolio process to showcase your problem-solving abilities. Creating an outstanding portfolio can be a challenge. That's why we're going to share some key tricks for UX designers.

UX Portfolio Tips for Beginners and Juniors

Creating a UX portfolio as a beginner or junior designer can be a daunting task. But it's also an opportunity to showcase your skills and potential. Here are some tips creating a UX portfolio as a beginner or junior designer:

  • Showcase your process;
  • Choose quality over quantity;
  • Highlight your skills;
  • Add case studies;
  • Show versatility;
  • Get feedback.

Tips for Seniors and Managers

As a senior UX designer, your portfolio should reflect your extensive experience. It should also take into account leadership abilities and knowledge in the field. Here are some tips to help you in the UX portfolio process:

  1. Show your leadership skills. Talk about your experience managing a design team, leading design projects, or mentoring junior designers.
  2. As a senior UX designer, you may have had some accomplishments. You've worked on high-level projects, won awards, or received recognition for your work. Highlight these achievements in the UX designer portfolio.
  3. Prove your ability by including case studies showing how your designs solve business problems.
  4. You have likely developed a refined design process as a senior designer or manager. Share your process and methodologies, and explain how you apply them to your projects.
  5. Prove your thought leadership. Include articles, conference presentations, or white papers on UX design or related topics. It's important in building a UX portfolio that they write by you.
  6. Add customer testimonials or testimonials to your portfolio. This demonstrates your ability to work effectively with clients and stakeholders.

Presentation Tips for Your UX Portfolio

When presenting a UX portfolio, it's important to talk about your design process. Mention your problem-solving skills and ability to work collaboratively with others. Here are some tips for creating a UX portfolio compelling presentation:

  • Keep it concise

Keep your presentation short and focused on the highlights of your portfolio. A presentation that's too long may bore your audience.

  • Tell a story

Organize your presentation like a story. Begin with the problem you were trying to solve and the difficulties you encountered.

  • Show your process

Explain your design process. Include how you conducted user research, created user flows, and tested your designs. Show examples of sketches, wireframes, prototypes, and final designs.

  • Include visuals

Use visuals to make your presentation more engaging. Include images of your work, charts, and graphs that show the impact of your designs.

  • Explain your role

Clarify your role in each project. Use your responsibilities, the tools you used, and the problems you encountered.

  • Use simple language

Use simple, straightforward language that's easy for your audience to understand. Avoid jargon or technical terms that may confuse them.

  • Be prepared to answer questions

Expect the questions your audience may ask and prepare to answer them. Rehearse your presentation beforehand. That way, you'll be comfortable presenting and answering questions with confidence.

In conclusion, creating a winning UX designer portfolio requires a combination of skills, creativity, and strategic thinking. Following the tips in this guide will help you in creating a UX portfolio. It will effectively showcase your skills, experience, and design philosophy to potential clients. We can also help you with the details of creating a portfolio or a designer's job. We are sure that together with us, you will be able to improve your professional skills and reach the next level.


  • What should a UX portfolio include?

A UX portfolio should include case studies. They should highlight your design process, problem-solving skills, and design artefacts. These could include electronic schematics and prototypes, elements of personal branding, information about previous work experience, technical skills, and positive feedback or recommendations.

  • How do I make a UX portfolio for beginners?

If you are a novice UX designer, creating a portfolio may seem like a daunting task. But it is an important tool to show your skills and potential. Here's how you can make a UX portfolio as a beginner:

  • Start with research;
  • Select your best work;
  • Create case studies;
  • Focus on your process;
  • Explain your decisions;
  • Show versatility;
  • Get feedback.
  • How many case studies should be included in a UX portfolio?

There is no hard and fast rule about how many case studies should include in a UX portfolio. It's recommended to include at least 3-5 case studies. They should prove their abilities in different areas of UX design.

  • Should a UX portfolio be in a specific format?

A portfolio can present in different formats, such as a website, PDF document, or physical portfolio. The important thing is to choose a format that best showcases your work and is easy to navigate.

  • How should I organize my UX portfolio?

Your UX portfolio should organize clearly and logically. It should have easy-to-read descriptions and explanations. You can organize your work in chronological order or by topic. This will depend on what makes the most sense for your work.

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