Creating the perfect online portfolio is the first step to success. Despite your profession, having a website that is customised and optimised to your business is key. Portfoliobox 4 is the new and enhanced version of our platform which helps guide you to success from day 1. Of course, social media plays a big role in your day-to-day life, but there is nothing quite like your online portfolio, as it is ultimately the focal point of your business and represents you. It will be the platform that drives and dictates your other outlets, as well as being the primary showcase of your work and any other promotional activity.
When it comes to designing, creating and publishing your portfolio, know that it is not as daunting as it first seems, as Portfoliobox 4 guides you through each step of the process. The best thing about it? You won’t need to pay for a web designer! Let’s explore the top 7 ways to create an online portfolio that will attract more clients.
Grab the Readers' Attention
The first thing you’ll want to do is create a page that grabs the viewers’ attention immediately. In Portfoliobox 4, this is called a ‘start page’, or perhaps otherwise known as a landing page. It is the first page that website viewers will see so it is critical to nail it and entice them to read further. You can choose any page within your site as your start page, however by default your initial start page will be the first page you create. If, at any time, you are having trouble checking or setting a start page, head to our support page for a step-by-step guide.
Who Are You?
It is important that you create an ‘about me’ page so that people can find out who you are, and what you’ve achieved. Ensure that you are articulate in your wording so that it reflects who you are, the work you produce and what inspires you. To add an about me page, you can simply create a new text page and add in any text that represents and reflects you.
Tell A Story
Your online portfolio serves as a chance to tell your story. It all starts by choosing a suitable gallery style. For example, if you have a series of images that tells a sequential story, you will want to select a design that allows you to tell a story one piece at a time.
Not only does a story help your audience understand your methodology, it also helps them understand you and what inspires you to produce the work you do. With Portfoliobox 4, you can add an additional section below your gallery, perhaps to explain your story from your point of view.
Including testimonials from clients or other artists you have collaborated with is essential for success. Moreover, a proof of your social standing will show your audience that you are the ‘real-deal’. The more reviews and recommendations you have from clients or fellow creatives, the more likely it is that you will attract more clients.
If you don’t have any testimonials as yet, you can reach out to clients via email and ask if they would be able to write one for you. You can add as many as you like and the best advice is to include as many as possible. After all, you cannot have too many recommendations.
While this is not a page as such, the wording throughout your online portfolio should be clear, concise and highly descriptive. This captures the reader's attention and leaves them wanting more. It is important to remember that as much as the online portfolio should reflect who you are, you still need to synonymously focus on your work. As you are expressing yourself and developing your unique ideologies, you also need to focus on how your work best fits your potential clients’ needs. Always remember instead of ‘me, me and more me’, imagine ‘me and you’, or ‘me and the client’.
Quality Over Quantity
Selecting high quality content for your website is very important. Only upload images or examples of your best work. It is much better to have several high quality, best sellers than to fill up your website with low quality work which could possibly deter potential clients. If you are stuck with uploading content from your computer, our support page has everything you need to get back on track.
Keeping your website user-friendly is tough when it conflicts with the content you wish you upload, however with Portfoliobox 4, there are a plethora of themes and designs you can choose from to compliment your work. The best part about this is that you don’t have to hire a web designer. It is so simple and easy to mix and match templates and themes with your content and surprisingly fun!
Search Engine Optimization (SEO)
When creating content for your online portfolio, it is important to write it with search engine optimisation, or SEO, in mind. For instance, using the keywords that you have formulated, and that are in your chosen niche, but not overusing them. Optimising image sizes so your site will be speed optimised is also critical as any lag in load time will result in less effective search results , and ultimately, less traffic. Adding a meta description which will appear below your site title on Google is crucial as this will lure viewers in. Finally, don't forget to use Google Search Console to monitor the performance of your website!
Now You’ve Built The Perfect Online Portfolio
In order to produce the best online portfolio, all you need to do is let Portfoliobox 4 do its thing. Every aspect of the design process is logically thought out for a user friendly experience, meaning you can customise your online portfolio to suit and express you and your work. Not to mention the SEO experience is perhaps the easiest and most efficient process found on any online portfolio builder. Our final advice - don’t forget to update your online portfolio from time to time so it is ready for any opportunity!