Planning a website for Interior Designers


The art of interior design allows you to give absolutely any space in terms of area and configuration a unique, exclusive appearance.

It is not enough to make the interior functional, it must be in harmony with the inner feeling of all customers. Of course, it is also necessary to take into account the latest fashion trends that modernity offers us. The art of interior design is not just the banal preparation of the necessary package, it requires a comprehensive approach, which will take into account and individual characteristics of the client, and the specifics of the premises, and create a conceptually new interior. 

But the most important aspect remains a competent portfolio, which every designer should have. In the 21st century, the best option would be to create your own interior designer website with a portfolio.

Who Needs the Interior Designer Website 

An interior designer to get orders should create a quality portfolio on any convenient portal. One option is to plan your personal website. In this case, you can show your work, and talk about your experience. The customer examines the degree of competence and makes cision about cooperation. 

A designer's portfolio is the primary document of employment. When looking at it, the company or the client would like to hire such a professional. To have a portfolio on a personal website, you need to present information about yourself correctly.

Must-Have Things on Your Interior Designer Website

Have you ever wondered how to create and what should be on an interior designer's website? In addition to a professional portfolio, the site should have other important components. Let's take a look at what should be included in your future website one by one:

1. Home Page

The home page is the main page, which gets all your potential customers. Just looking at the first page, you can already conclude a designer refers to the planning of the site. Therefore, we advise you to give this part of not a little time.

When you create a home page it is important not to add a lot of unnecessary details. Make an emphasis on minimalism: the name of your company, and a picture, perhaps your project, which you have already implemented. You can make a few pictures that will change at regular intervals.

Be sure to be on the main page links to pages of the site, such as: 

  • about us;
  • contact us;
  • portfolio / projects / designs;
  • services that you offer;
  • optionally, you can add a blog.

As an example, consider Seion Interiors, and the home page of their website. The right tabs, and nothing extra. When planning the development of your website, focus on similar minimalist designs.

2. Portfolio

The portfolio is the most important part of any interior designer's work. The projects you do are the heart of your portfolio. This means that you should not choose all the works in a row, but only those projects that you are most proud of.

In addition, the best option would be to divide projects into categories, such as bedrooms to bedrooms, and kitchens to kitchens. Let's go back to Seion Interiors for an example. Take a close look at their categorization and consider if you can do something similar.

If you are doing a whole-house project, then the best option would be to categorize it by the house. For example, check out the Muzi Design website, they do a great job categorizing their projects into different numbers.

3. “About Us” Page

Of course, in a good interior designer portfolio, the photos of the work speak for themselves. But think about a concise text that will tell your clients about you: it will help to establish an emotional connection with potential clients and complement your professional image.

Talk about what inspires you to work, what style of interior you prefer, and what your education and overall approach to work are. Try to fit all the information in 1-2 paragraphs - so you do not scare away the reader with a lot of text before he views the projects.

The "About Us" page of the interior design website is, statistically, the second most visited page after the portfolio, because potential clients are interested in getting to know the creator.

4. Contact Page and Contact Form

Just imagine the situation: some potential clients like your projects, and they are ready to offer you cooperation. Which way should they contact you? That's the kind of situation your interior design website should have a contact us page for.

The contact us page should include at least your email where people could contact you. If you can write a phone number, add it too.

Worried that someone might call you after hours? For such cases, you should specify a time slot in which you are willing to take calls, and for the rest of the time, offer to write to the mail or make a contact form. This is a form that clients will fill out to call back from you to the client during your working hours.

5. Blog 

This is another page on the site that interior designers often started using. The thing is that a lot of people are interested in how your work is going, what projects you are planning, etc. So you can start your blog, in which you will describe the processes of your career.

6 Steps to Create Website for Interior Designers

Now, when you know roughly what should be on your site, let's figure out how to create a website for interior design. We decided to highlight 6 basic steps that you should pay attention to and give the appropriate amount of time to perform these steps:

Step 1: Choose Design for Your Interior Designer Website

Step 1_ Choose Design for Your Interior Designer Website

Of course, when you plan to create your website, you need to imagine how it will look, and what its design will be. Most interior designers elaborate their sites to the smallest detail because they are designers, and for them, it is important to visual design.

Let's understand what kind of website design will be yours:

1. Choose the Main Colors 

For creative professions, stylish and functional website design is especially important. The choice of color scheme can favorably emphasize the presented works or vice versa - complicate the perception of the portfolio for the reader.

Of course, there are different tastes and colors, but we recommend choosing more pastel colors.

The thing is that bright colors will be uncomfortable for the perception of customers, but at least they can visually repel. Sharp contrasts are also not recommended, because for visual perception it will also be difficult.

Since you create a website for your interior designs, most likely you have a good sense of style and you are sure to choose the right colors.

2. Create the Elements of Your Website 

The design of the website should be easy to navigate, and the menu items should be easily accessible from any page. The customer always needs to know exactly where he is on the site and have easy access to the page he would like to go to.

That's why creating elements is an important part of any website. It sounds simple, but most websites can be greatly improved in this area. Remember that there is a fine line between an interactive menu and an annoying menu, so the idea must be functional.

In addition, do not forget about the font you will use, it should be well readable.

3. Create a Logo

Your name is your brand. So why not to create an unusual logo in addition to your interior designer brand, plus you can do it for free. Here are some general tips for creating your logo:

Avoid pompousness and pretentiousness. Modern interiors are all about simplicity and functionality, and accordingly, the logo is in keeping with that approach.

If you are a design studio or a team of professionals, you can pick up an image that symbolizes the union of the elements.

If you do not want any pictures or details on your logo, you can specify your name in an interesting font and make it your brand.

Step 2: Create User-Friendly Navigation (Sitemap)

Step 2: Create User-Friendly Navigation (Sitemap)

The sitemap is an HTML page of the site or a special XML file that reflects links to all the important pages of the site. To understand what a sitemap is, it is enough to imagine a book table of contents and it will immediately become clear why a sitemap is needed. 

A site map helps the visitor, whether it is a person or a search robot, to quickly find any page of the site, committing a minimum number of clicks.

On simple, small sites all pages can be accessed in 1-2 clicks from the home page.

Step 3: Choose Website Builder

Step 3_ Choose Website Builder

When you are planning your website, you need to choose a constructor that will create your website. A great example is Portfoliobox. To create a beautiful and user-friendly website on the Portfoliobox platform you do not need much knowledge. All you need to do is choose one of the design templates and customize it for your site.

You can create your website for interior design on Portfoliobox for free.

Step 4: Plan Your Website Content

Step 4_ Plan Your Website Content

During the development of your site, think through all the details. What would you like to see on the site? What content should be there?

Content is an important thing for any entrepreneur, so you need to think it through. For example, how will you put the about us page of the interior design website? Will it be a separate page, or can you put the text about yourself on the main page a little lower?

What other items would you like to add? Prices for services? Maybe you additionally sell your products? Think through every detail.

Step 5: Create the Portfolio Gallery 

Step 5_ Create the Portfolio Gallery

When you have already started designing your site, you need to understand exactly which projects to add to categorize them.

To do this, you need to go through all of your work beforehand, choose the best of them, and add them to your site. The content must be suitable for your categories.

Also, think about how to put your portfolio on the site. Portfoliobox has different grid options for how to place your photos. You can choose one of the suggested grids, or you can try to create your unique one.

Step 6: Choose SEO Strategy 

Step 6_ Choose SEO Strategy

When your site is ready, it seems to you that everything is good, but there is one important detail. You are missing the SEO strategy.

SEO strategy is a set of methods of competition and organization of work on search engine promotion, which is aimed at achieving the goals in the shortest possible time and with minimal effort.

So that among you and your competitors the choice always falls on you, it is necessary to understand how you will compete. A lighter but costly option is to find a company that will develop an SEO strategy for your website.

The second option is to work on your SEO strategy, using additional free tools. Useful tools are:

  • WHSR Tool
  • GTmetrix
  • Alexa Site Info
  • SimilarWeb
  • Ahrefs

Bottom Line

Thanks to our helpful tips, you can already start planning your website and dream about the opportunity to become a top interior designer.

Remember that for a successful deal with clients, they should like not only the work that you will show in your portfolio but also the execution of the site, its design, and content. 

So do not think about the fact that there are no important parts or elements on the site, pay attention to every detail and treat the development of the site as another working project. 


Why do interior designers need a website?

Interior designers need a website to showcase their designs to a larger audience. This will help you attract more clients.

How do interior designers get clients online?

You need to develop the right SEO strategy that will help you compete with other sites and bring your site to the top. In addition, you can advertise your brand, such as target advertising.

How do I set up an interior design website?

You need to choose your portfolio, decide what elements will be on your site, choose the main colors. Next, you need to build your site with the help of online design programs.

What should an interior design website include?

The main things are the about us page, the contact us page, the designer's portfolio. Of course you can include other elements, such as what services you offer and how much they cost, etc.

What is a portfolio for interior designers?

Portfolio interior designers are projects that have been completed by the designer. In fact, this is a designer's calling card and advertising among potential clients, so it is necessary to treat it with special care.

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