What to Include in Your Fashion Design Portfolio


With its help, you can catch the interest of the employer or customer, even if you are a beginner and do not have enough experience. It can help you find a desirable job, create a personal brand, and even get the first orders.

It is crucial to make the portfolio stand out from hundreds of others. Remember that it is not just an album, but something like your distinctive mark or an online resume. Make people who will view it be filled with admiration and say, “Wow, that's really cool!” It should look so impressive that the viewer will find it difficult to decide which of the proposed materials to open first.

To achieve success, pay attention to important nuances: how to comply with the rights, in which context to present the design, for which criteria to choose and describe projects. Let's figure out which content is suitable for your fashion design portfolio and what should be avoided.

Give up on excessive content

Do not include absolutely everything you ever created. The beyond reproach portfolio of a fashion designer is a correlation of quality and pithiness. Set aside some time and look at all your work. Exclude everything that is not the subject of your pride or that you do not consider your worthy work. Choose the most outstanding examples of illustrations, sketches, as well as ready-made models. We are talking about those projects that were successful, received enthusiastic feedback, and gave good results. It will be better if your portfolio begins with your strongest work and ends with the weaker. When choosing material, make sure that it is all related to each other and reflects your style. It should not look as if these are projects of different people. Fashion design portfolio can not do without:

  • Demonstration of development. Show the detailed development of the idea to the final collection or image.
  • Illustrations. They should be well-drawn and gently presented.
  • Technical drawings. It is important to show your ability to correctly display proportions and data for the manufacture of clothes and accessories, such as seams, zippers, sewing tuck, etc.
  • Photos of ready-made models. Your customer should see the result of your work. 

How many projects should be added

Focus on quality, not on quantity – it is your golden rule; when it comes to specific figures, experts recommend placing 10-20 samples in the fashion designer's portfolio. But no more, as you could lose the viewer's attention. The fact is not everyone has time to enjoy your projects for hours. Give credence to the 5 useful tips below, and you will not collide with a content problem:


  1. Find the winning way of representing the portfolio

There are two types of portfolios: physical and digital. The physical portfolio is a folder with a designer’s works, sketches, used fabrics, photos of models, etc. It should not be more than A3 format. Otherwise, it would be difficult to view. 

Digital portfolios are usually placed on a CD or personal website on the internet. The portfolio on the site is simple to update- so it will reflect the most relevant work. Even if web design is not your cup of tea, you can create a presentable site. Pay attention to the following special platforms, which are easy to configure and fill:

    • Squarespace;
    • Wix;


  • Allyou;
  • Moonfruit.

The alternative variant is placing a portfolio on social pages such as Pinterest etc. In such a way, your work will be available to everyone, and it will also help your promotion. The perfect option is to have both physical and digital portfolios with additional materials not included in any of them.

  1. Define your goal

The story about yourself and the style of the designer's portfolio is conditional on how you formulate your goal. Here are some probable goals:

  • to get a job in a specific design studio or agency;
  • to show that you are open to offers about work;
  • to find customers among companies or entrepreneurs;
  • to enroll in an educational institution or courses;
  • to find an art director or partner for new projects.

Think about who will observe your portfolio and what they expect to see there. For each interview, you must remember to revise and adapt the portfolio content to maximize the expectations of employers or customers.

  1. Use only quality images

Even if your fashion design portfolio is entirely located on the network, you can never be sure that you will not need to print it one day. In this case, it is desirable to have highly detailed photos of all your work. In addition, clear images are perfect for sharing on social networks. However, payment of the photographers', makeup artists', and models' work may require serious financial investments. Experienced designers will probably address expensive professionals. But what is to be done if you are a beginner who does not have money for such purposes?

  • The help of friends or kith. There is probably an amateur photographer or makeup artist among them. Joint ideas can exceed all expectations, and as a result, you will get an extraordinary and modern portfolio.
  • Barter. Photographers, models, and makeup artists need a portfolio as well as you. You can offer them a joint project. So all participants will be interested in the final result, and your self-presentation will be refilled with quality photos.

In any case, the photos should show examples of clothing and accessories from the most winning side. Put accents on the details, and show your skills concerning design, silhouette, tailoring, and fashion sense.

  1. Be cognizant of trends

When choosing material, take into account the latest trends and novelties of the fashion world. It is not recommended to include projects performed more than 3 years ago. Trends, techniques, and technologies are changing very quickly. The last thing you need is to look old-fashioned.

Un porfolio en línea elaborado para creativos

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