Blending Tradition with Innovation: The Story of DZHUS on Portfoliobox


Blending Tradition with Innovation: The Story of DZHUS on Portfoliobox


In the dynamic world of fashion, where creativity meets innovation, stands DZHUS, a Ukrainian conceptual brand known for its unique blend of utilitarianism and avant-garde aesthetics. Established in 2010 by the visionary designer Irina Dzhus, the brand is celebrated for its ethical approach to fashion, using cruelty-free materials and supporting animal rights organizations. Today, we explore DZHUS’s journey, its commitment to sustainability, and how Portfoliobox has become a pivotal tool in showcasing its distinctive identity.

Balancing Global Presence with Ukrainian Identity

DZHUS has consistently been recognized on the international stage, winning a grant from the Berlin Senate for participation in the Berlin Fashion Week for three consecutive times. When asked about balancing its identity as a Ukrainian brand with its global presence, and how activism during wartime influences their approach to fashion and design, the designer shared:

"DZHUS has always had an international face, yet a Ukrainian heart. Before the war, it didn’t seem necessary to translate our origin through design solutions, neither did I refer to my country’s heritage in the product communication. The unity with our roots felt too obvious to accentuate it even more – until we faced a threat that our very identity might just be erased from the face of the earth, at least, that was the invader’s intention. Since then, the whole nation has accumulated in one organism, functioning for the sake of preservation of our background and delivering a powerful authentic message. It’s hard to overestimate the world’s support, and at this point, being granted an opportunity to show at Berlin Fashion Week again feels like an unbelievable chance to draw the attention of the international media and community to the fact that we, Ukrainians, not only exist but will continue fighting for our unique culture and character to blossom. As for me, I now find it essential to encode the Ukrainian zest in everything I create, at the level of associations, narratives, values."

Utilizing International Recognition

The international recognition has not only validated DZHUS’s creative endeavors but also influenced its unique design approach. Regarding how these accolades have shaped their identity while collaborating with diverse artists and clients, Irina remarked:

"I think the DZHUS design is so untypical that no impact can neutralize it. Collaborations can only enrich our vision, providing us with new perspectives and starting points. I especially value multidisciplinary projects, involving several creators from different fields aside from fashion: product, interior, perfume, self-care, food, etc. Some of my favorite collabs were with architectural projects, home decor, natural cosmetics, ceramics, and music. Our customers are very special people for whom it is essential to be surrounded with objects transmitting their own world-perception, visualizing their inner universe."

Leveraging Portfoliobox for Creative Expression

The online presence of DZHUS on Portfoliobox has been a crucial element in their success, allowing the brand to effectively communicate its philosophy and connect with a global audience. When discussing the impact of having an online website on Portfoliobox, Irina expressed her satisfaction:

"I appreciate the very wide variety of technical opportunities Portfoliobox provides, allowing us to use preferred marketing tools smartly. I’m really happy with the range of visual solutions available because for DZHUS as a conceptual brand, it’s crucial to be able to express its one-of-a-kind DNA in the best possible way."

How to Create Your Website with Portfoliobox

Creating a website on Portfoliobox is straightforward, empowering designers to build an online portfolio that truly represents their creative vision. Here’s a quick guide on how you can get started:

  1. Sign Up: Register for an account on Portfoliobox.
  2. Choose a Template: Select from a variety of templates that best fit your brand’s style.
  3. Customize Your Design: Utilize the tools to customize your site’s layout, colors, and fonts.
  4. Upload Your Content: Add your best work, descriptions, and any other content that tells your story.
  5. Publish: Once you’re satisfied with the setup, go live with your site to start attracting a worldwide audience.

Blending Tradition with Innovation: The Story of DZHUS on Portfoliobox

Expanding Your Creative Business with Portfoliobox

Portfoliobox isn't just about showcasing your work; it's a comprehensive platform designed to expand your creative business online. With its robust e-commerce solutions, you can not only create a visually impressive online portfolio but also sell your work directly from your site. This feature-rich platform supports an array of marketing tools that optimize your online presence, ensuring your creations captivate and reach potential buyers across the globe.

One of the standout features of Portfoliobox is its ability to handle transactions smoothly. You can issue invoices and process quotas directly through the platform, making business operations seamless for you and your clients. Whether you're selling unique art pieces, fashion items, or digital services, Portfoliobox makes it easy to manage finances in a professional manner.

Moreover, Portfoliobox is perfect for artists and creatives who host events or offer appointments. You can use the platform to sell tickets for events or manage bookings for private sessions, workshops, or consultations. This integrated functionality makes it an ideal tool for artists, photographers, and designers who interact directly with their audience or client base.

Another significant advantage of using Portfoliobox, especially for those serious about establishing their brand online, is the availability of a free domain and email with a ProPlus account. This not only enhances your professional image but also simplifies the process of building a recognizable and trusted online presence. By having a personalized domain and email, you reinforce your brand identity and make it easier for clients and followers to find and contact you.

In summary, Portfoliobox offers more than just a portfolio display; it equips you with a suite of tools to sell, manage, and promote your creative work effectively. Whether you're looking to process sales, handle bookings, or boost your online visibility, Portfoliobox provides a solid foundation to grow and flourish in the digital marketplace.


Through its ethical practices, unique design philosophy, and innovative use of online tools like Portfoliobox, DZHUS stands as a beacon of creativity and sustainability in the fashion industry. By integrating its Ukrainian heritage with a global perspective, DZHUS not only crafts clothing but also weaves the rich tapestry of its culture into the fabric of the global community. Explore DZHUS's portfolio on Portfoliobox and be inspired to create a platform that resonates with your creative ethos.

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