Types of Graphic Design Styles You Need to Know


Graphic design is a vital component of marketing for businesses of all sizes. It involves the creative process of visual communication. It uses various elements such as typography, images, colors, and shapes to convey a message or idea. The crucial aspect of graphic design is understanding the different styles and techniques. They are vital to creating visually appealing and effective designs. So, you should have some knowledge about different graphic style arts. In fact, there are many various styles to choose from depending on the message that you should convey. It can be from minimalist designs to bold and vibrant ones. By understanding various types of styles in graphic design, you can opt for the best option. It will suit your needs and create a strong and memorable visual identity. 

In our article, we'll explore some of the most popular and effective graphic design styles. You should know exactly about them. 

What are Types of Graphic Design?

types of graphic design

Graphic design is a broad field that includes various types of design styles. Here are some of the most common types of graphic design:

  • Brand Identity Design. It focuses on creating a unique and recognizable visual identity for a brand. It can include logos, typography, and color palettes.
  • Publication Design. This type of design style includes the layout and design of publications. Among them are magazines, newspapers, and books.
  • Packaging Design. Packaging design involves creating visual designs for products. It includes the packaging, labels, and containers.
  • Motion Graphics Design. Motion graphics are animations or video content. It combines graphic design elements with movement and sound.
  • Environmental Design. The Environmental design style is the creation of visual designs for physical spaces. Among them can be offices, retail stores, and public spaces.
  • Web Design. Web design focuses on the visual design and layout of websites. It can include typography, colors, and user interface design.
  • User Interface (UI) Design. UI design focuses on the visual graphic style art of user interfaces for digital products. Among them can be websites, apps, and software.
  • Illustration. It involves creating visual images, often by hand, to accompany text or convey a message. 
  • Advertising Design. Advertising design includes creating visual designs for advertisements. It can include billboards, print ads, and digital ads.

Each type of graphic design requires specific skills and techniques. And graphic designers are always in demand for their skills. They can help to create effective and visually appealing designs.

Our team has highlighted the four most popular types of graphic design styles to stay trendy. Now, we want to share some views on them.

Brand identity design

Brand identity digital design style is a crucial aspect of graphic design. It involves creating a visual representation of a brand. It encompasses the overall visual style in graphic design, logo design, typography, and color schemes. It also involves other visual elements that represent the brand. The purpose of it is to create a consistent visual representation of a brand. It should connect with the target audience and convey the brand's values and mission. It plays a significant role in building a strong brand image. But it also helps to differentiate a brand from its competitors. A well-executed brand identity design can enhance brand recognition. It also can increase brand loyalty and ultimately drive sales. Therefore, this graphic style is vital to the graphic design process. It requires careful consideration and attention to detail. These things will help to create a successful visual representation of a brand. 

Publication design

This type of graphic design styles focuses on the layout and presentation of printed materials. Among them can be books, magazines, newspapers, and brochures. The goal of publication design is to create visually appealing and easy-to-read layouts. They should effectively communicate the message of the publication. It involves choosing appropriate typography and color schemes. It also covers images to complement the content of the publication. Publication designers must also consider paper quality, binding methods, and printing techniques. It will help to ensure that the final product meets the desired specifications. Now, we can see the increasing popularity of digital publishing. So, designers may also need to create designs that can adapt to electronic formats. It should cover ebooks and digital magazines. 

Packaging Design

Packaging design style focuses on creating attractive and effective packaging for various products. It involves designing packaging that is not only visually appealing. It should also be functional and easy to use. A good packaging design can help a product stand out on the shelves and increase sales. Additionally, it can enhance the overall brand image. Designers must consider factors such as the target audience and the product's purpose. It also should contain the materials used in creating the package. They also need to ensure that the design meets various regulations and requirements. So it's labeling, safety, and sustainability. Overall, this design is a crucial aspect of branding and marketing for any product. 

Motion Graphic Design

Motion graphics design style involves the use of animation, video, and audio. This type of design helps to create a visual story or message. It combines design elements, typography, and motion. With it, designers can create engaging and dynamic visuals for various mediums. It can include television, film, online content, and advertising. Motion graphics are commonly used in advertisements, title sequences, and explainer videos. Indeed, designers can use it for social media content. Now, we can see the growth of online content. So, motion graphics have become a crucial part of the digital world. It creates new opportunities for designers. They can express their creativity and engage with audiences uniquely. This design requires a strong understanding of animation principles and software skills. Also, it requires a creative vision to bring concepts to life. 

Types of contemporary graphic design style

contemporary graphic design style

Graphic design is a constantly evolving field. It encompasses various types of graphic design styles, techniques, and approaches. This industry has become more diverse with the new technologies and digital media. In fact, there is no shortage of styles to choose from. Therefore, it can be from minimalist and clean designs to more complex and layered ones. We want to explore the different popular types of contemporary graphic design styles.

Actually, such graphic-style art is influenced by various factors. It includes cultural, social, and technological changes. Some styles prioritize simplicity and minimalism. At this time, others focus on bold and expressive visuals. Designers are always exploring new ways to create compelling designs. For example, it can be from flat design to skeuomorphism. Some new ways resonate with their target audience. Understanding the different types of contemporary graphic digital design styles can help you choose the right approach for your next design project. Whether it's a website, logo, or marketing campaign does not matter. In the following sections, we will delve deeper into each style. Our mission is to explore its unique characteristics and applications.


Minimalism is a popular contemporary graphic digital design style. It emphasizes the use of simplicity and negative space. Designers characterize it by a limited color palette and clean lines. It also has a focus on functionality. Minimalism is widely used in web and mobile design, as well as in branding and advertising. The use of negative space in it is particularly effective in creating a sense of balance in a design. The minimalist design also aims to reduce clutter and distractions. It allows the viewer to focus on the core message of the design. When it comes to typography, minimalism often employs sans-serif fonts. Usually, it has a simple and clean design. Overall, this type of graphic design styles is a great choice for designers who want to create sleek and modern designs. They will be both elegant and efficient. 

Flat Design

We can characterize this type of design style by the use of simple shapes and bold colors. Also, it covers a minimalistic approach. The flat design aims to create a clean and straightforward visual language. It emphasizes usability and functionality.

The style is inspired by Swiss Design. We can know him for his simplicity, clarity, and objectivity. Flat design uses a two-dimensional style. It eliminates any drop shadows, gradients, or textures to create a clean and flat look. It allows designers to focus on typography, color, and negative space. They help to create a visual hierarchy that guides the viewer's eye across the design.

A flat design style is commonly used in digital interfaces. It can include websites and mobile applications. It's because it can create a visually appealing and user-friendly design. Designers can also use it in branding, packaging, and editorial design.

We said that some of its key features include bold typography, bright colors, and simple shapes. Additionally, it includes iconography. This style in graphic design is often associated with the tech industry. You also know it for its modern and minimalistic approach to design. Now, flat design continues to be popular. 

Material Design

Material design is a popular digital design style that was introduced by Google in 2014. The main goal of it is to create a consistent and intuitive user interface. It will resemble real-world objects and materials. We can characterize this style by focusing on bold colors and clean lines. Also, it involves simple geometric shapes.

The material contemporary graphic design style is all about creating a sense of depth and dimensionality. It will cover the use of shadows, layers, and transitions. This creates a more dynamic and interactive experience for the user. Material design also emphasizes the importance of motion with animations and transitions. They will help guide the user through the interface.

One of the key benefits of material design is its flexibility. It's because you can use it for a wide range of digital products. Among them are websites, mobile apps, and desktop software. So, it can help to create modern and engaging user experiences.

Overall, material design is a clean and elegant style in graphic design. It prioritizes simplicity, usability, and consistency. It focuses on real-world objects and materials. Therefore, it creates a sense of familiarity and comfort for users. You also need to note that its emphasis on motion helps to create a more engaging experience.

Vintage Design

Vintage design is a style that has been around for decades. and is still popular in contemporary graphic design. This design style uses elements from the past. It can include retro fonts, classic patterns, and old-fashioned color schemes. They will help to create a sense of nostalgia and charm. The vintage type of graphic design styles often relies on distressed textures and hand-drawn illustrations. Therefore, you can create a handmade feel. It can evoke a feeling of warmth and authenticity that other design styles may not achieve.

One of the benefits of using the vintage design is that it can create a timeless and classic look. It can also help to differentiate a brand or product from competitors. It's because it can create a unique and memorable visual identity. However, it is crucial to use vintage design in moderation. Overuse of nostalgic elements can make a design feel outdated rather than timeless.

Grunge Design

A Grunge design style features a raw, rough, and distressed aesthetic. The grunge music movement of the 1990s inspires this style. We characterize it by its use of textures, layering, and unconventional typography. Grunge design often features elements. Among them are scratches, torn paper, and splatters. They give a worn-out and weathered look. The color palette in grunge design is typically muted and earthy, focusing on browns, grays, and blacks. This type of graphic design style is commonly used in music, fashion, and streetwear branding. But has also found its way into other industries. The key to this is a balance between the distressed elements and the overall aesthetic. It will ensure that the design remains visually appealing and coherent. Its edgy and nonconformist look will appeal to a younger and more rebellious audience. 

Geometric Design

The geometric design style focuses on the use of geometric shapes, lines, and patterns. It will create visually appealing designs. It emphasizes simplicity, precision, and clean lines to convey the intended message. This style of graphic design uses shapes such as squares, triangles, circles, and rectangles. It also involves straight lines, curves, and angles to create patterns and designs.

The geometric design is often used in branding, packaging, and web design. It's because of its ability to create a modern, sleek, and sophisticated look. This type of graphic design style is particularly popular in the tech industry. It connects with the association with precision and efficiency.

In geometric design, the use of color is also crucial. Bold, bright, and contrasting colors are often used to create a striking visual impact. The color schemes can be monochromatic or multicolored. But the use of vibrant colors is common.

Overall, geometric design is a versatile style in graphic design. It can help designers adapt to various design contexts. So, it can convey modernity, precision, and sophistication. Therefore, it makes this design is a popular choice for contemporary graphic designers.


Surrealism is a contemporary digital design style that has emerged in recent years. We characterize it by its dreamlike, abstract, and often bizarre imagery. This style has its roots in the artistic movement of the same name. It originated in the early 20th century. Surrealist designers often use surrealistic images, shapes, and colors. These things help them to create visual illusions. In fact, they challenge the viewer's perception of reality.

Surrealism in graphic design often features unexpected juxtapositions of unrelated objects or ideas. They help to create a sense of disorientation and confusion. It's a style that encourages creativity and experimentation. It often pushes the boundaries of what we consider traditional graphic design. You can use this style in graphic design to create visually striking and memorable designs. So it can stand out from the crowd.

Surrealism is particularly effective in advertising and marketing campaigns. In these places, it can create a sense of intrigue and draw attention to a product or service. It's also a popular choice for album covers and movie posters. It's because it can capture the mood and tone of the material in a unique and captivating way. Overall, Surrealism is a fascinating and innovative contemporary graphic design style. Now, it continues to inspire and captivate designers and viewers alike.

Typography Design

The Typography design style is a crucial aspect of graphic design. Such a graphic style is the art of arranging types to make written language legible and readable. Typography design has grown to become a style of contemporary graphic design. Designers find new and innovative ways to make typography the focus of their designs. Modern typography design focuses on creativity and experimentation. Designers have a task to push the boundaries of what is possible with type.

One of the main benefits of typography design is its versatility. Designers can play around with different fonts, sizes, and colors. They also play around with arrangements to achieve different visual effects. They evoke different emotions and create different moods. In contemporary graphic design, typography design is often used to make text-based designs. They need to be minimalistic, bold, and unique. You can use it in combination with other design styles. So, it can be a flat design or a material design. It will help to create compelling and visually appealing designs.

Hand-drawn design

Hand-drawn design is a popular contemporary graphic design style. It features organic, imperfect, and unique illustrations or lettering created by hand. This style is popular for its authenticity and personal touch. It can help brands stand out from the crowd in a world dominated by digital design. Hand-drawn designs can range from playful and whimsical to sophisticated and intricate. It depends on the artist's style and the message the brand wants to convey. This type of graphic design style is often used for editorial illustrations, packaging designs, and branding materials. Hand-drawn designs can also incorporate mixed media techniques. Among them are watercolor, ink, and pencil to create depth and texture. This style can add a human touch to a brand's identity. So, it makes this more approachable and memorable to consumers. Hand-drawn designs can help to add a unique touch to branding materials. 

Pop Art

Pop art is a bold, colorful, and dynamic graphic design style that originated in the 1950s. We can know such a graphic style art for its use of bright and bold colors. and its incorporation of everyday objects and consumer culture into its designs. We characterize it by using repetition, bold outlines, and comic book-like imagery. Pop art is often used in advertising, product design, and packaging. It is also frequently used in editorial design, such as magazine layouts and book covers. Pop art continues to be a popular design style today. It's because it offers a fresh, modern take on traditional graphic design. It is often used to create eye-catching, attention-grabbing designs. This type of graphic design style will be perfect for social media, websites, and other digital platforms. 


So, it was our view on some types of graphic design styles. In conclusion, graphic design is an ever-evolving field. So, knowing about modern design styles can help designers create excellent works. They also will resonate with their target audience. It does not matter whether it's minimalism, vintage, or flat design. Understanding these styles' principles and aesthetics can elevate a designer's work. If you want to try yourself in this field, don’t forget to find good graphic design software. Also, specialist advice to create a good graphic design portfolio. It will help you to show your work and attract a new audience. Portfoliobox is an excellent platform for designers to showcase their work. It can include various styles in graphic design. Actually, PortfolioBox has versatile design templates and a community section. Indeed, designers can create a stunning online portfolio. It will display their best work and attract potential clients. By using Portfoliobox, designers can take their skills to the next level.


  • What are graphic design techniques?

Graphic design techniques are various methods and tools. With them, designers can create visual compositions and solve design problems.

  • What are the 9 types of graphic design?

Nine types of graphic design include branding design, publication design, packaging design, motion graphics design, minimalism design, flat design, material design, vintage design, and geometric design.

  • How do I find my graphic design style?

To find your style, experiment with different techniques and explore various styles. Also, it can be good to develop your unique visual language. Seek inspiration from other designers and experiment with different tools and techniques.

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