How to Create a Website for Therapist in 10 Steps


How To Create a Website for Therapist

As a therapist, having an online presence is crucial in today's digital age. A professional website for therapist not only showcases your services but also establishes credibility and attracts potential clients. Portfoliobox offers a comprehensive solution to create a website for therapist, complete with features tailored to the needs of mental health professionals.

This 10-step guide will walk you through the process of building your therapist website with Portfoliobox. From understanding your target audience to optimizing for search engines and promoting your website, we'll cover all the essential aspects. Discover how Portfoliobox streamlines the creation of a website for therapist, enabling you to sell bookings, accept online payments, and manage appointments seamlessly. [No citations provided]

How to Create a Website for Therapist in 10 Steps

Understand Your Target Audience

A successful online presence begins with understanding your target audience. To ensure that your therapy practice attracts the right clients, it's essential to define your ideal client.

Identify Your Ideal Client

Start by considering the demographics, psychographics, and preferences of the clients you want to work with. Think about their age, gender, location, profession, and mental health concerns or goals. Identifying your niche will help you tailor your messaging and services to appeal to them specifically.

Creating client personas is a valuable next step in this process. Client personas are fictional, generalized representations of your ideal clients, designed to help you empathize with their needs and preferences. Build detailed personas by combining information about their background, values, motivations, and concerns. Remember to give each persona a name and a backstory, as this will make it easier to visualize and address their needs in your marketing efforts.

Some helpful questions to ask yourself are:

  1. What are the areas of treatment you feel excited about?
  2. What education and training do you have?
  3. What do you enjoy doing in therapy?
  4. What are you good at doing?
  5. What populations do you have experience and knowledge in treating?
  6. What are the needs in your community?
  7. Who do you enjoy working with?
  8. Can you offer a unique or specialized way to help a certain niche?
  9. Does this niche allow you the ability to expand your practice or services in the future if you desire?

Analyze Their Needs and Preferences

Catering to the needs of your target audience is crucial for building a strong online presence. With a clear understanding of your ideal clients, you can develop content and services that resonate with them, addressing their pain points and desires.

A professional website for therapist serves as a powerful marketing tool, helping therapists attract and engage clients. Through your website, you can showcase your unique approach to therapy, highlight your specialties, and describe the types of clients you work with. This information can help potential clients determine if you are the right fit for their specific needs and concerns.

By providing a comprehensive overview of your expertise, qualifications, and professional affiliations, you can differentiate yourself from other therapists. Including a dedicated page highlighting your credentials, licensure information, and professional memberships can further reinforce your credibility.

This targeted approach ensures that your therapy practice stands out among competitors and attracts clients who are genuinely interested in your services, ultimately leading to a more successful and fulfilling practice.

Plan Your Website Structure

Determine Key Pages

When planning the structure of your therapist website, it's crucial to determine the key pages that will effectively communicate your services and expertise to potential clients. According to the excerpts, a successful therapy website should include the following essential pages:

  1. Homepage: This page serves as the first impression for visitors, providing an overview of your practice and the solutions you offer. It should clearly convey what your therapy practice is about and address the concerns that brought potential clients to your site.

  2. About Page: This page should focus on your ideal clients rather than solely being about you. It's an opportunity to connect with potential clients by sharing your approach, values, and what sets you apart as a therapist.

  3. Services Page: Dedicate a page to introducing the types of clients you serve and the issues you can help them with. This page gives potential clients a snapshot of your expertise and assures them that you can address their specific concerns.

  4. Individual Service Pages: Create separate pages for each of your specialties or services. These pages allow you to provide detailed information, showcase your expertise, and cater to potential clients seeking specific treatments. Individual service pages also offer SEO benefits by targeting relevant keywords.

  5. Blog: A blog serves as an extension of your about page, allowing you to showcase your expertise, personality, and approach to therapy. It also helps establish your website as a source of fresh and relevant information for search engines.

  6. Contact Page: This page should provide a simple and straightforward way for potential clients to get in touch with you, as it's the final step in their journey to seeking your services.

Organize Content Logically

Organizing your website's content in a logical and user-friendly manner is essential for providing a positive experience for visitors. Here are some tips for structuring your content effectively:

Clear and Concise Messaging

Ensure that your website's home page has a clear and concise message that immediately answers the questions that brought visitors to your site. Provide an overview of what your practice is about and what you can offer them, guiding them towards the next step of contacting you.

Easy-to-Find Contact Information and Call-to-Action

Include your basic contact information, such as your email address and phone number, on every page of your website for visitors who prefer to contact you directly. Additionally, incorporate a simple contact form and clear call-to-action (CTA) buttons throughout your website to encourage visitors to reach out to you.

Highlight Your Specialties

Instead of listing every condition you treat, focus on showcasing your leading treatments and areas of expertise. Create individual specialty service pages that demonstrate your in-depth understanding and ability to provide quality treatment for specific conditions. This approach sets you apart and helps potential clients feel confident in your ability to address their needs.

Visual Appeal and Readability

Break up dense content with shorter paragraphs, headings, subheadings, bulleted or numbered lists, and columns. These formatting techniques improve readability and visual appeal, making it easier for visitors to scan and digest the information on your website.

By carefully planning your website structure and organizing your content logically, you can create a user-friendly and engaging online presence that effectively communicates your services and expertise to potential clients.

How to Create a Website for Therapist in 10 Steps

Choose a Suitable Template

Explore Portfoliobox Templates

Portfoliobox offers a diverse range of templates to choose from, catering to various design preferences and website requirements. Some of the popular templates include:

  1. Dynamic: This thumbnail gallery template is a favorite among Portfoliobox users. It displays images in a grid layout, with the order determined by their aspect ratios. Rearranging one image can change the entire order, allowing for a dynamic and visually appealing presentation. For best results, it's recommended to upload images with varying aspect ratios to fully leverage the Dynamic template's capabilities.

  2. Even Rows: Another widely used thumbnail gallery template, Even Rows displays images in even rows with consistent width and height. A unique feature of this template is the display of image titles on hover, enhancing the user experience.

  3. Vertical Plain: One of the oldest Portfoliobox templates, Vertical Plain is a simple yet elegant option. It's perfect for showcasing a concise series of photos, allowing visitors to focus on one image at a time without losing the context of the series.

Other notable templates include Golden Ratio, Square Ratio, Align Center, Puzzle, Random, Horizontal, Horizontal 2, Horizontal 3, Vertical, Two-One, and Three-One, each offering its own unique layout and design elements.

Customize to Match Your Brand

Portfoliobox templates are highly customizable, enabling you to tailor the design to match your brand's visual identity. Once you've chosen a template, you can:

  1. Edit the Product Template and Layout: Customize the positioning of images, descriptions, prices, and variants, as well as how images are displayed (horizontally, as a slideshow, or as thumbnails).

  2. Modify Product Styles: Define the size of images, margins, animations, shadows, rounded corners, borders, and other visual elements to align with your brand's aesthetic.

It's important to note that some pages may have restrictions on changing the template once created. Before selecting a template, it's advisable to browse the available options and choose the one that best suits your needs. The following page types typically allow template changes: Gallery, Blog, Store, and Link pages.

By exploring the diverse range of Portfoliobox templates and customizing them to match your brand's visual identity, you can create a professional and visually appealing website that effectively showcases your therapy services.

Highlight Your Services

Therapy Specializations

As a therapist, highlighting your specialties and areas of expertise is crucial for attracting the right clients and establishing yourself as a go-to professional in your field. Portfoliobox allows you to create dedicated pages that showcase your unique offerings and target specific client groups.

Any page that describes concentrations or procedures specific to your practice could be considered a specialty page. Do you utilize a particular type of therapy? Do you focus on specific conditions? Do you have a section where potential clients can learn about their potential therapist – you?

Specialty pages help brand you as the expert and eliminate other options from the equation. With the right specialty pages, you effectively become the go-to professional for your private practice focus, and with this perceived boost in reputation, cost becomes less of a concern for potential clients. Rather than being just another option, you are seen as a unique, better-qualified, and more effective clinician with a head above the crowd.

While it's essential to have standard specialty pages, they may not cover everything you want your potential clients to know about your practice. The unique therapies or techniques that matter to your practice and your clients, both current and potential, form this part of the specialty pages equation. This is where you can use some creativity, imagine your ideal practice, and apply laser-like targeting to those you seek.

To determine what kind of unique therapy specialty pages would be most helpful for your private practice, you'll need to brainstorm the things about you and your practice that make you special compared to some or most other practices. Consider the following questions:

  1. What kinds of conditions do you help with?
  2. What people or groups do you work with?
  3. What types of therapies do you offer?
  4. What areas do you have much experience and expertise in?
  5. Who do you love working with, and why?

Make sure you have a full page for each issue and population that you treat. For example, if you treat anxiety for teens and adults, you will want to have separate pages for each.

Each specialty page should have a captivating headline that immediately addresses your client's concerns. Structure your copy with headlines to guide readers through the page, as most readers scan a page first to ensure it's relevant to them before reading thoroughly.

Aim for a word count between 900-1200 words per specialty page. While it may seem lengthy, hitting this target will help you rank well in Google search results.

On these pages, give your potential clients hope that healing is possible. This is not about how you work, your modalities, or your philosophy, but rather a place for you to introduce the benefits of therapy and express confidence that healing is attainable.

Normalize your client's experience so that they know they aren't alone. Use this opportunity to agitate the problem and provide trust, letting them know you understand what they're going through and that help is available.

After your potential client has read your page and understands the benefit of therapy, you don't want them to shop around for someone else. Call out what makes you unique. What's your experience in this field? Do you have personal history as it pertains to this issue? What's your demeanor? Will you laugh and cry along with your clients? Show them who you are.

Session Types and Formats

From the outset of therapy, mental health professionals support clients as they grow their skills, helping them reach their goals and tackle the problems that stand in their way.

While treatment plans capture the higher-level approach and timelines involved, they are typically broken down into individual counseling sessions that serve vital functions and help the client progress toward a successful outcome.

Counseling sessions are opportunities for the therapist and client to get to know one another and for the client to talk about the issues that have brought them to counseling. Each session will vary between clients based on their specific challenges and the treatment style.

Examples of individual sessions and samples of scripts include:

Early (and ongoing) sessions

Early on in counseling, session time is spent developing each of the following five therapeutic elements:

  1. A strong relationship: A robust therapeutic bond is vital to successful counseling.

  2. A working model: The therapist builds a working model – a set of hypotheses about how clients function in problem areas and a statement of how they feel, think, and act.

  3. A shared definition of problems in terms of skills: Client problems should be restated in terms of skills (or lack of skills) that perpetuate issues.

  4. Working goals and interventions: Aim to agree on preliminary statements of working goals as skills to be developed.

  5. A framework for future work: Decide on a practical approach for how, when, and where to meet–potentially digital–plus fees.

Meeting and greeting counseling skills are fundamental early on and may include the following types of opening statements and scripts:

  • Meeting outside the office: "Hello [client's name], I'm [your name]. Please come in."
  • Permission to talk: "Please tell me what has brought you here today."
  • Acknowledging a referral: "You've been referred by [other person's name]. Now how do you see your situation?"
  • Responding to bodily communication: "You seem nervous. Would you care to explain what is bothering you?"

Crisis counseling sessions

Therapists will sometimes face a client in crisis. They must make "immediate choices to help clients get through their sense of being overwhelmed."

During crisis sessions, the following is vital:

  1. Define the crisis: The therapist must be able to define the crisis and know what is causing excessive stress.

  2. Acts accordingly: The therapist should be ready for a crisis, maintain a sense of calm, listen closely and observe well, and assess the severity and risk of damage to the client and others.

  3. Understands the client's strengths and coping skills: The client may be unaware or have forgotten that they have the tools to cope. The therapist can remind them by asking selective questions.

Variations of the following comments can be helpful:

  • "You have spoken a lot about the negative aspects of your life. Can you think of any positive aspects as well?"
  • "From what I'm hearing, you are facing your problems all on your own. Can you think of any friends or family members who may be able to offer you some support?"

Providing thoughtful structure and guidance to sessions is not only useful but also ethical. Therapy should be a collaboration: clients are experts on their own worldview, and therapists are (hopefully) experts in therapy itself. Ideally, this convergence leads to a trusting alliance and engaging, vulnerable conversation.

To a large degree, therapists can modulate the efficiency of conversation based on the questions they ask their clients. Think of it as a funnel. At the top, there is a lot of unnecessary detail in a longer story. Toward the narrow base, there is minimal extraneous detail and more internal experiences. However, therapists need to hear enough of a client's story to have context for their questions and build trust and rapport. The more effectively they do this, the further 'down the funnel' they can move and remain during sessions.

When a client is discussing something important to them, let them tell the initial story and listen until the client invites you to help them. Otherwise, and after initial sessions, therapists should mostly ask 'process' questions that:

  • Focus on the client themselves and their internal experience
  • Help the client 'slow down' and reflect on ideas or feelings that seem significant
  • Use immediacy to ask about emotions you're noticing in a moment
  • Focus on themes, patterns, and affect
  • Align with the client's current stage of change

Again, this can be different in first sessions and/or when risk assessing, but in general, unhelpful questions are content-based and:

  • Focus on other people and their actions, versus focusing on the client
  • Are about the 'story' and unhelpful details
  • Ignore themes and affect

Showcase Your Expertise

Professional Qualifications

Your qualifications, such as certifications, licenses, and educational background, are not just titles—they're proof of your commitment and expertise in mental health. Here's how to effectively share your qualifications:

  1. Focus on Relevance: Highlight your educational achievements, like a master's degree in psychology, and any clinical experience that underscores your expertise in your field or specialty.

  2. Emphasize Continuing Education: Showcase your dedication to staying current with the latest in therapy by including any workshops, seminars, or additional training you've completed.

  3. Professional Memberships Matter: Being part of professional organizations or associations is a testament to your active engagement in the mental health community. List these memberships to show that you're recognized by and contribute to key bodies within your field.

  4. License to Practice: Clearly state your licensing information, whether you're a licensed clinical social worker, licensed psychologist, or hold another relevant credential.

  5. Expertise in Evidence-Based Treatment: Express your deep understanding of various evidence-based treatment modalities and your ability to create a supportive therapeutic environment.

It's essential to have an "About" page with a bio and headshot, as potential clients want to know your educational background, trainings, certifications, and put a face to the name. You can include a dedicated "Trainings + Certifications" section below your bio, listing the name, dates, location, and teacher for each training or certification.

Additionally, clearly outline the disorders, issues, or life challenges you treat, as potential clients search for specific keywords like "anxiety," "depression," or "couples therapist in NYC specializing in separation." Don't leave out your specialties; if you have extensive experience in areas like OCD or working with transgender teens, call it out to attract more clients going through those specific experiences.

Client Testimonials

Testimonials are a great way for potential clients to see examples of your expertise in action and begin building trust. To share standout testimonials while maintaining HIPAA compliance, consider using the "reverse testimonial" technique perfected by marketing guru Sean D'Souza.

Traditional testimonials start and end with praise, but reverse testimonials start with the problem or doubts the client initially had. This approach mirrors a potential client's experience and goals when seeking therapy, making them more likely to relate to and trust the testimonial.

Rather than soliciting testimonials from clients, which raises ethical concerns, it's recommended to contact colleagues, peers, and referrers in the psychology and healthcare space. Their testimonials carry authority and can be more impactful and trustworthy than client testimonials.

To guide the testimonial giver in providing a compelling, relatable testimonial, use the following six questions suggested by Sean D'Souza:

  1. What were your initial doubts or concerns before referring a client to me?
  2. What made you decide to refer a client to me despite those doubts?
  3. What specific aspects of my approach or service did you find particularly valuable?
  4. What other benefits did you notice from referring a client to me?
  5. Why would you recommend me to others?
  6. Is there anything else you'd like to add?

This structure helps address potential clients' reservations, highlight your unique selling points, and showcase the benefits of your approach. Include these testimonials on relevant pages, such as those related to the specialty or modality mentioned, to encourage potential clients to take the next step.

Optimize for Search Engines

Keyword Research

Keyword research is the process of finding the words or phrases people are using in online searches that best describe a therapist's practice. When done correctly, it yields an extensive list of keywords the website should rank for on search engine results pages. Proper keyword research is crucial because it clarifies the terms potential clients are using, ensuring the website is optimized for those terms.

At times, therapists may use one term to describe their service, such as "The Gottman Method," while their ideal clients are using different terms like "Couples Counseling" in their online searches. As a result, new potential clients cannot find the therapist's website due to this mismatch in terminology. Effective keyword research provides insight into what potential clients are actually searching for online, rather than relying solely on assumptions.

The initial step involves creating a starter list of topics relevant to the ideal client. Ask questions like:

  1. What is my practice's mission?
  2. What promises do I make on my website?
  3. What are my specialties?
  4. Who is my ideal client?
  5. What are they struggling with?

Next, skim through the content and create a seed list of key terms. A seed list is the initial set of basic keyword ideas, likely reflecting what potential clients are using in their searches.

After creating the seed list, use keyword research tools to expand it with related search terms, building a comprehensive keyword list. Then, narrow down the list to the most relevant keywords for the practice and services offered on the website.

If the website is new or lacks many inbound links from trusted sites, it's advisable to start by targeting low-competition, long-tail keywords. As the site builds authority with search engines, more competitive short-tail keywords can be targeted. Short-tail keywords are short phrases (2-3 words) with higher search volume and competition, while long-tail keywords are longer, more specific phrases (4+ words) with lower search volume and competition, making them easier to rank for initially.

On-Page SEO Tactics

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic from search engines. This includes optimizing elements like title tags, meta descriptions, header tags, and image alt text.

The title tag is one of the most important signals to search engines about a page's content. Best practice is to use the target keywords in the title tag while ensuring it reads naturally.

The meta description, while not a direct ranking factor, is the text displayed in search results under the title tag. A well-crafted meta description can entice users to click through to the website.

Incorporating target keywords into header tags (H1, H2, etc.) and image alt text also helps search engines understand the page's content and relevance for those keywords.

By conducting thorough keyword research and implementing effective on-page SEO tactics, therapists can enhance their search engine rankings, improve online visibility, and attract more qualified leads to their practice.

How to Create a Website for Therapist in 10 Steps

Promote Your Website

Social Media Marketing

Therapists should leverage social media platforms to connect with potential clients, build trust, and promote their practice. Facebook and Instagram are popular choices due to their large user base and diverse demographics, making it easier to reach a wider audience. LinkedIn can also be beneficial for building professional connections and targeting clients seeking career-related or executive coaching services.

When using social media, it's crucial to maintain client confidentiality and privacy. Avoid sharing any personally identifiable information (PII) or protected health information (PHI). Educate clients about the risks of sharing personal information on public platforms and encourage them to contact you privately for discussing personal matters. Familiarize yourself with HIPAA regulations and ensure your social media activity complies with these guidelines.

Focus on posting content that showcases your expertise, offers valuable insights, and promotes mental health awareness. Share articles, infographics, or videos that discuss various mental health topics, self-care tips, or coping strategies. Highlight your professional accomplishments, certifications, and any relevant events or workshops you're participating in. Be authentic and relatable in your posts to encourage potential clients to reach out for help.

To engage and connect with your audience, share relevant and valuable content that resonates with them. Encourage conversations by asking open-ended questions and responding promptly to comments and messages. Consider hosting live events or Q&A sessions to directly interact with your followers and showcase your expertise.

Additionally, consider using paid advertising on social media to promote your practice and reach a broader audience. Determine your advertising budget and goals, then choose the platform(s) that best align with your target audience. Craft compelling ads that showcase the benefits of your therapy services, and monitor the performance of your campaigns to optimize them over time.

Local SEO Strategies

In the competitive field of therapy services, local SEO is an indispensable tool for increasing your practice's visibility and attracting more clients from your local area online. Embrace local SEO strategies to enhance your digital footprint and connect with potential clients searching locally for your services.

Start by setting up a strong local foundation. Claim and optimize your Google Business Profile (google.com/business) to help prospects find your practice's location, hours, and contact information. Ensure that your Name, Address, and Phone number (NAP) are consistent across all online platforms, sites, and profiles. Optimize your website for mobile and local searches by making it responsive and incorporating location-based keywords in headers, content, and links.

Improve your website for local SEO by creating location-specific service pages focused on nearby areas you serve. Optimize search titles and meta descriptions with local terms to influence click-through rates from search results. Incorporate local keywords throughout your website's content, including blog posts, FAQ sections, and service descriptions.

Localize and expand your site content by blogging about local events and news related to mental health and therapy. Share success stories from local clients (with their permission) and create helpful resources specific to local health concerns. This not only draws in local readers but also positions your practice as an engaged and informed member of the community.

Track your local rankings, traffic, and visitor behavior using tools like Google Search Console and Google Analytics. Regularly update your local SEO practices based on performance data to ensure your efforts remain effective and your practice stays competitive in the local market.

Collect online reviews by encouraging satisfied clients to leave Google reviews and responding professionally to all reviews. Incorporate positive reviews into your website as social proof. Earn local backlinks by partnering with local health blogs for guest posts, sponsoring or participating in community events, and networking with local healthcare providers for referrals.

Engage with the local online community by participating actively in local forums and groups, using social media to connect with your local audience, and collaborating with local influencers in the health niche. This continuous interaction helps maintain a community presence and can drive traffic to your website.

By implementing these local SEO strategies, you can improve your practice's visibility in local search results and connect with more potential clients in your area who are actively searching for therapy services online.


In today's digital landscape, having a professional online presence is paramount for therapists to attract and engage with potential clients. Portfoliobox offers a comprehensive solution to create a website for therapist, enabling you to showcase your services, expertise, and unique approach to therapy. With its user-friendly platform and customizable templates, you can effortlessly build a visually appealing website that resonates with your target audience.

Portfoliobox empowers therapists to streamline their practice by offering features such as online scheduling, secure payment gateways, and integrated e-commerce capabilities. Sell bookings with Portfoliobox, accept online payments, and manage appointments seamlessly, providing a convenient experience for both you and your clients. Create a website for therapist and unlock the potential to expand your reach, attract more clients, and establish a strong online presence in the mental health industry.


1. What are the steps to effectively structure my portfolio website?
To effectively build a portfolio website, start by defining a clear goal for your online presence. Decide whether to manually code your site or use a website builder. Emphasize your top projects in the portfolio and craft a compelling "About" section. Include a strong call to action, and ensure the website is user-friendly.

2. Can I trust Portfoliobox with my therapist website?
Yes, Portfoliobox is a reliable platform that secures its clients' websites with Secure Sockets Layer (SSL) certification, providing a high level of security.

3. How can I create an impressive portfolio website?
To create an impressive online portfolio, first gather inspiration and choose a design that suits your work. Showcase your best projects using high-quality images. Ensure your portfolio contains the right content and features, such as improving user experience (UX) and optimizing for search engines (SEO). Additionally, make sure your site is mobile-friendly.

4. What is the process for developing a comprehensive portfolio step by step?
To develop a comprehensive portfolio, begin by selecting your best work samples. Create a contents section and include your resume. Add a personal statement that outlines your professional goals. List your hard skills and expertise, and attach samples of your best work. Also, incorporate recommendations and testimonials from credible sources to enhance credibility.

En portfolio hemsida till kreatörer

Med alla verktyg som behövs

  • Dynamiskt rutnät
  • Jämna rader
  • Gyllene snittet
  • Kvadratförhållande
  • Centrera
  • Pussel
  • Slumpmässig
  • Horisontell
  • Horisontell 2
  • Horisontell 3
  • Vertikal
  • Två-ett
  • Tre-ett

Kom igång gratis

Skapa din hemsida nu

Bygg din egen hemsida
Under en begränsad tid får du 20% rabatt på alla planer. ×