Tips & Tricks
As explained before, there are three aspects of SEO to consider: on-site optimisation, off-site optimisation and the technical factors such as Google Search Console. You'll find below 6 tips about off-site optimisation.
→ Content Marketing & Outreach
Get in touch with companies & bloggers with relevant (but non-competing) websites. Publish content on their websites which links back to your own, with for example a guest blog post.
→ Press Releases & Newsletter
Write press releases to share news and opinions about developments in your industry. Distribute them via online channels and include links back to your website.
→ Pay Per Click
Use Google Adwords & Facebook Advertising to gain new visitors. Constantly review and adjust ads to improve click through rates and reduce the cost per click.
→ Comment & Forum Marketing
Be active on relevant websites, blogs & forums. Leave insightful comments and include links back to your website.
→ Social Media
Create a Facebook, Google+ profile, Pinterest, Twitter, LinkedIn, etc. Everything that is relevant to your website. Add the link of your online portfolio in the profile, be active and share your news there. Create content that appeals to social media users. Encourage people to ‘like’ your content and share it with their friends and family.
→ Creative communities
Join creative communities. There are a lot to choose from. Portfoliobox recently launched Findcreatives.com, a community that helps people find, discover and hire creative talent. As a Portfoliobox user, you can easily create your profile and import your work on Find Creatives.