We're excited to announce a new addition to our website builder service that will boost your online marketing efforts - Facebook Pixel! As online businesses evolve, it's essential to stay ahead of the curve in digital marketing. Facebook Pixel is a state-of-the-art tool that helps you to understand and engage with your website visitors efficiently.
What is Facebook Pixel?
Facebook Pixel is a powerful analytics tool offered by Meta to assist businesses in tracking and optimizing their online advertising efforts. It is a small code that can be integrated into your website. Once installed, it begins to capture valuable data about user interactions on your site, including page views, items added to the cart, and purchases in your shop, and other essential events. This data provides you with deep insights into your audience's behaviour, enabling you to refine your marketing strategy and create more personalised, targeted ad campaigns on Facebook and Instagram.
Additionally, Facebook Pixel can be used to create retargeting campaigns for people who have taken a desired action or visited a specific page on your website.
Learn how to connect Facebook Pixel to your Portfoliobox website.
