Tips & Tricks
An online portfolio for your photography business can be a very powerful and influential tool. However, in an ever-competitive market, standing out among the rest has never been more important. One thing to keep in mind at all times is to use elegantly designed web pages which catch the eye and are user-friendly.
With that being said, let’s explore 5 must-haves for your photography online portfolio.
Branding your images and other content is important because this is what will create and leave a lasting impression on your audience. It also allows potential clients to quickly understand who you are and what they can expect from you in just a few words.
It is the best way, along with the following 4 must-haves, that will help your online photography portfolio flourish, and help distinguish yourself from competitors. In addition, branding helps in social media sharing so your audience can immediately identify your work.
Branding also entails keeping all formatting, color palette, typography and general theme consistent throughout your online portfolio. This also allows your audience to immediately recognize your brand solely from a visual perspective.
Standing out from the rest requires going the extra mile. This doesn’t have to be complicated, rather it can be as simple as the addition of a blog. Compliment your vibrant and beautiful images by writing up a short descriptive story behind it. This will allow your audience to feel an instant connection with you both as a person and as a photographer.
Ultimately, taking that bit extra to write a short blog about your gallery or image will lead to more high-quality content, which we, as viewers, love. In turn, you will see website traffic constantly increasing, bringing a higher chance of landing prospective clients.
Photos on a photography website? Seems crazy, right?! Only include 10-15 of your best shots, and perhaps a few more if your gallery won’t be too overcrowded. Placement is key, so order your photos with your best ones first, and if you can, try to showcase your project diversity.
It is also a good idea to keep your images fresh. Replacing them every few months will help keep your online photography portfolio looking stellar, and returning clients interested.
One more thing to keep in the back of your mind is the color choice for your gallery. By using a dark background, your images will be easier on the eye, not to mention making them pop with their vivid colors. Of course, this all depends on your color scheme, but it is merely something to keep in mind.
4. Cover All Angles
Showcasing your ability to capture shots across all aspect ratios and angles will help your business thrive. If clients can see your versatility, they will be keen to hire you for multiple projects!
Not only will it help business, but it can make your gallery really stand out compared to one that maintains the same style throughout.
5. Focal Point
Humans are a simple species in that they lose interest quite quickly in something that doesn’t pop right away. Select a focal point, or niche, and stick to it throughout your site. Of course, we want to appeal to as many clients as possible, however when setting up an online photography portfolio, specializing in one or two fields is best.
For example, portrait-based clients are looking for the best portrait photographer for the job at hand, and not someone who is just okay at everything. Therefore, if this is your chosen niche, your focal point would be portrait photography.
A suggestion would be to have your best photo as your landing page background so that clients who visit your site can know immediately if you are the right person for the job. Thereafter, your focal point would be all portrait-style photography throughout the site.
There are many things you can include in your online photography portfolio, however the above 5 components are the key must-haves for maximum engagement on your site.
As the old saying goes, KISS, or, keep it simple! If you can make an online portfolio that is elegant, simple, accessible, and that makes your images pop, you will soon see the rewards!