How to Build a Digital Marketing Portfolio


But due to internet development, an online portfolio became a great option for any profession. This allows one to showcase examples of work. Besides, it is a convenient way to show skills and abilities in the most convenient and fast way.

But many recruiters, marketing beginners, or business owners do not know how to build a marketing portfolio for themselves. Today, there are also many services for creating a marketing portfolio. Each service has its advantages and disadvantages. Fortunately, Portfoliobox has a solution for any occasion. Thus, the choice is always up to the user.

Today in our article:

  • How to create a marketing portfolio.
  • Why you need it.
  • Tools you can use for your purpose.

Read the article to the end to get only working and practical recommendations. From now on, you will be ready for portfolio building and choose a reliable platform for your aims.

Why Do You Need a Marketing Portfolio?

How to Create a Marketing Portfolio

Works collection is a powerful tool that can help you stand out from the competition. Here are some of the key reasons why you need a marketing portfolio:

  • Firstly, the best marketing portfolio demonstrates your ability to deliver results. It is a tangible representation of your work and its impact on your clients or employer. It allows employers to see the results of your marketing campaigns and strategies. Also, it can gauge your ability to drive business growth.
  • Secondly, a portfolio shows your creativity and ability to think outside the box. A well-crafted digital marketing portfolio highlights your unique approach to marketing and innovative ideas. This can help set you apart from other candidates. And it makes you more attractive to potential employers.
  • Thirdly, a profile helps you to build your brand. This can help you to attract new clients, collaborators, and job opportunities.
  • Lastly, it is useful for self-reflection and professional development. It allows you to take stock of your achievements and identify areas where you need to improve. This can help you to set goals and develop a plan for future growth and advancement.

A marketing portfolio for beginners is critical for anyone looking to advance their career. It demonstrates your ability to deliver results and showcases your creativity. It also helps you build your personal brand

What Should Be Included in Your Digital Marketing Portfolio?

Many also think about the issue of the main components of the profile. This is a significant point. This is directly related to your success. So be sure to include the following components in your works collection portal.

Examples of your works

It is crucial to provide samples of the most successful and best works. You need to show only your strengths. Thus, be selective. This will help potential collaborations and employers to give an idea of who you are and how you work.

Most often, examples of your work should be submitted using pdf documents, images, or links to pages of other projects.

Here are some digital marketing portfolio ideas of what you can show if you work in:


  • Posts on social networks.
  • Charts with an increase in the desired indicators. For example, it could be audience growth.
  • Creative cases.
  • Page visits.


  • Examples of works with links to the sites where they are posted.
  • Links to posts on social networks.
  • Charts with increasing visits to the page for which you wrote texts.

Business photo:

  • Examples of your best photo shoots.


  • Charts with an increase in rating, attendance, and interest of new customers.
  • Chart of the growth of subscribers or unique visitors.

Important! Also, don't forget about links. Many platforms may change, delete, or move pages within the site over time. This may mean that your link may work correctly today, but tomorrow you will not be able to open it. That is why you need to keep the original version of the page with your work and give it as an example. So you can save your result and not lose it.


It is also essential to provide context for each work. Attach short descriptions with details for each example of your work. Tell us about the project. Provide information on goals and objectives within the project. This way, a potential client can be sure that their case suits your skills.

Your results

After a piece of short information about the project, put information about the results. It is best to give examples of graphics or tables with changes for the better. This will show that you achieved the correct results.

Personal information

Don't forget to provide information about yourself for your best marketing portfolio. Describe your strengths. Try to avoid pointing out weak points. You can also include short useful, and interesting facts from your biography. Also, try to use your author's style and adapt the page for an organic look. In this way, you can achieve unity in the author's style. And your page will be a pleasure to view.

Contact details

As for contact information, you need to provide:

  • Social network data where you can be found.
  • Work phone number.
  • Email.

You can also create a custom form your potential client can fill out. After that, you can receive an email and respond to the client.

 How to Create a Marketing Portfolio?

To create a unique profile, you need to follow specific steps. Let's look at them in detail:

  • Find a platform. The first and obvious step is to find a platform to host your content. Many may have the skills to create a site without the help of specialist designers. But many users also don't know how to build a website from scratch. In this case, you need to find a suitable builder for you. We will tell you about some of them a little later. The next step is to embed your content.
  • Embed your content. In this case, you need to take care of the concept of your site. Develop your design or find templates for your profession on the Internet. Your task is to implement your content on the site natively. After developing the design, you must take care of the introductory letter. Most often, this is the text on the main page. This is the first thing your potential client sees. Thus, you need to write an attractive letter. It will include all the benefits of working with you and the benefits for your client. Be consistent and concise. After that, you can post your examples of work and other information.
  • Get feedback. It is also essential for you to understand how other people perceive your site. For beginners, you should show your marketing portfolio to your friends and relatives. After that, you should listen to recommendations and change your portfolio. Be sure to ask for detailed feedback about your profile. It helps to solve as many problems as possible at the creation stage.
  • Publication. After you have completed all the previous steps, you can publish your portfolio. Share a link to your social networks and provide access for all future customers.

Important! Consider mobile phones when creating your best marketing portfolio. The chances are high that your future client will use a phone to view your portfolio. That is why you adapt your page for easy reading and viewing from a smartphone.

Tools to Create an Online Marketing Portfolio

Today, there are many platforms to build your perfect digital marketing portfolio. Let's look at them in detail:

  • WordPress is an open-source content management system (CMS). It is widely used to create websites of all kinds, including working profiles. It is highly customizable and offers a wide range of themes and plugins. With WordPress, you can create a portfolio tailored to your specific needs and goals.
  • Wix is a user-friendly website builder that is popular for its drag-and-drop interface. It offers a wide range of templates and design options. You can use them to create the best marketing portfolio. Wix is particularly well-suited for portfolios with a focus on visual content. It can be photography or graphic design.
  • Squarespace is a website builder known for its clean and modern designs. It offers a range of templates that are specifically designed for portfolios. And it provides a wide range of design options. You can use it to create a professional-looking digital marketing portfolio.
  • Portfoliobox is a website builder that is specifically designed for creating profiles. It provides different templates and design variations. And it is particularly well-suited for portfolios with a focus on visual content.
  • Google Sites is a website builder from Google. It's a free, easy-to-use website builder. It allows you to create a professional-looking website in minutes. There are numerous layouts and design possibilities available in Google Sites. And it also allows you to use your custom domain name. It is a great option for creating a portfolio if you want a simple, clean, professional look.

All these website builders are great options for creating a portfolio. And the best choice will depend on your specific needs and goals.

Marketing Portfolio Examples

Marketing Portfolio Examples

Let's look at the best digital portfolio examples. All these platforms have great examples of the information to include in a profile. So if you decide to build your portfolio, look at these examples first. This will help you set a vision for the future site and pick up some useful tips.

  • Adapting social. This marketing portfolio  example offers visitors a "What We Do" page. It is well categorized and includes:
  • Media creation.
  • Digital marketing.
  • Lead generation campaigns and more.
    Visitors can then browse projects in each category based on their interests.
  • Hubspot's Marketing Blog. This blog features a wide variety of content. It includes case studies, industry research, and thought leadership pieces. One of the best features is their use of data and statistics to back up their claims and strategies. It makes their advice both informative and trustworthy.
  • Neil Patel Digital. Neil Patel's digital marketing agency has a strong portfolio. It features a mix of client case studies, testimonials, and company information. One of the best features is their use of clear and concise language. It makes it easy for potential clients to understand the value they can provide.
  • Buffer's Social Media Marketing Blog. Buffer's marketing portfolio example focuses on social media marketing. And it features a mix of tutorials, case studies, and industry news. One of the best features is the use of visuals. It includes screenshots and infographics. They supplement their written content and make it more engaging.

What to Avoid When Building a Digital Marketing Portfolio?

There are a few things to avoid to make sure it is effective and professional:

  • Lack of focus. It's important to have a clear focus. Only include work that is relevant to the type of clients you want to attract.
  • Lack of results. A portfolio should not only showcase the work you've done. But you should also add the results your clients achieved.
  • Poor design. A profile should be visually appealing and easy to navigate.
  • Ignoring the latest trends or technologies. Digital marketing is a constantly evolving field. And it's important to stay up to date with the latest trends and technologies. It helps remain competitive.

Bottom Line

As you can see, making a profile is the most crucial step in starting any business. And it doesn't matter if you are a photographer, a musician, or the owner of an interesting blog. 

But creating a high-quality marketing portfolio requires certain knowledge and tools. Based on the Portfoliobox website builder, you can get a portfolio for a photo business. With our tools, you can build a unique website that no potential client can ignore. And ease of use and affordable price will be the hallmark of our service. That's why you should consider working with it.


How do I practice digital marketing?

You can start by learning the basics of various digital marketing channels. It can be (SEO), social media, content, email marketing, and paid advertising.

Can an introvert get into marketing?

Yes, an introvert can get into marketing. Marketing is a diverse field with many different roles and specializations. Some of which may be well-suited to introverted personalities. Content creation and strategy, analytics, SEO, and email marketing are the best for it.

Do's in digital marketing?

They are:

  • Use various digital marketing channels in an integrated and strategic way.
  • Continuously test, measure, and optimize your campaigns.
  • Use engaging and high-quality content.
  • Be consistent with your brand messaging.
  • Understand your target audience. And tailor your marketing efforts to their needs and preferences.

Don'ts in digital marketing?

They are:

  • Don't spam or use deceptive practices.
  • Don't neglect mobile optimization.
  • Don't ignore data and analytics.
  • Don't ignore the importance of good design.
  • Don't ignore the importance of customer service and post-sales support.

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