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People will perceive you and associate your business through the name. Therefore, it is essential to choose the right name for the brand and take into account many factors.
On the other hand, choosing a name can be one of the most difficult aspects of starting a new business. Many people seek the assistance of specialists to do this correctly. Portfoliobox, on the other hand, has prepared a guide article that will walk you through the process of naming your business, what mistakes to avoid, and what to do once you've decided on a name. Continue reading to learn how to grow your business and become in demand as a photographer.
Why Is It Important to Choose a Strong Name?
Because your business name influences how your customers identify you, selecting a memorable and relevant name for your brand is critical. A strong business name will also help you stand out from the crowd and establish a strong online presence.
One of the first things a potential client notices about your company is the name — it's an important part of your brand identity. A great photography business name will entice customers and effectively and professionally represent your brand. Your business name should have an impact and leave a lasting impression, whether it appears on your business card, advertising assets, or at the top of your online portfolio website.
Your company name establishes your brand positioning, the type of photography work you do, or your unique position in the industry. Photography is an area where there is a very high level of competition. If you can create a unique and memorable naming for your business, consider that 50% of the work is already done.
Your photography company name can express an emotion or a way of being. It can be serious or lighthearted. It can be amusing or serious. In just a few words, your business name can communicate to a potential client whether you're a company they want to work with.
There are a few things to consider when choosing a photography business name:
- What type of photography do you specialize in?
- What are your core values, and what message do you want to communicate with your brand?
- Who is your target market?
- What is the tone of your brand (i.e., fun and playful, luxury and sophisticated, etc.)?
Once you have answers to these questions, you can start brainstorming potential names for your photography business. Here are a few tips to get you started:
- Use puns or plays on words – these can be fun and memorable for your customers.
- Incorporate your initials – this is a classic way to brand yourself.
- Use keywords related to your photography specialty to help customers find you more easily online.
- Keep it short and sweet – long names can be challenging to remember and spell.
- Avoid using generic terms like "photography" or "photos" in your name – there are already too many businesses with these names, and it's not specific enough to help you stand out from the crowd. Instead, try experimenting with synonyms or photography-related words.
If you’re still struggling to come up with the perfect name for your photography business, there are a few online tools that can help, like photography business name generator.
Choosing a strong business name is essential for several reasons. It will help you to build a strong online presence and stand out from the competition. Remember:
- P - puns or plays on words.
- I - incorporate your initials.
- K - keywords related to your photography specialty.
- S - short and sweet.
What Makes a Great Photography Business Name?
A few key elements make up an excellent photography business name:
- It should be easy to remember and pronounce.
- It should be something that reflects the type of photography you do.
- It should be something that sets you apart from the competition.
If you skim through these three points, it will seem that making a name for your business is not so difficult. You need to follow a few points, and that's it. However, everything is much more difficult. When creating a name, many factors exist, and each item may contradict the previous or next. Therefore, here is an instruction for you which determines a successful name for your photo company.
Keep It Simple
It is crucial to find an excellent photography business name that will make it easy for potential customers and clients alike. Avoid jargon or insider terms because people outside your industry won't know what you're talking about if they try listening in on an interview with someone from inside! The most straightforward possible names are usually best - remember this when choosing yours today so as not to have any trouble later.
Reflect Your Style of Photography
Your photography business name should give people an idea of the type of photography you do. If you specialize in portraits, consider using a word like "Portraits" or "Snapshots" in your name. If you're more into landscape photography, consider using words like "Scenic" or "Natural."
Your photography business name is an essential branding tool. It should give people a good idea of your type or style and can be tailored to match your particular interests in artistry (or other subject matter). Thus, you can narrow down the range of services and find specific customers for your business. It's best not to spread yourself out over a lot of services if you can't handle them on your own but want to earn more. It is better to become the best in a particular field, and orders will flow in an endless stream.
Set Yourself Apart From the Competition
There are a lot of photographers out there, so it's important to choose a name that sets you apart from the rest. Brainstorm some unique ways to reflect your style and personality in your name. You want potential customers to remember you for being different, not just another photographer.
It may be some unique trait that ultimately sets you apart from your competitors. It can be competitive prices compared to your competitors or more value-added services for the same price. It could be a subscription to your service that gives your customers new ways to work with you. You can also use your own, unlike anyone else, style. This will also make you stand out from the crowd.
Photography Name Generator as a Creative Way of Naming
Consider using a photography name generator if you struggle with a perfect name for your photography business. There are a few different ones available online, which can help you develop some creative and unique ideas.
However, sometimes they can produce silly and funny results that should never be used as a business name. However, if you will be using a name generator for a photography business, prioritize those services that require a detailed understanding of your business, interests, and other details that can help you choose the right name for your company.
Precious Feedback From Others That Helps Avoid Mistakes
Once you've come up with a few potential names for your photography business, getting feedback from others is essential. Ask family and friends what they think of your ideas, and get their opinion on which one is the best. You want to make sure that the name you choose is something everyone can remember and pronounce easily.
With these tips in mind, you should be great at choosing an excellent name for your photography business. Remember to keep it simple, reflect your style, and set yourself apart from the competition. With some creativity, you'll surely come up with a name that will make your business stand out from the rest.
Creating a Photography Business Name With Google in Mind
Google is the most popular search engine in the world, so you want to ensure your photography business name is optimized for Google searches.
Here are a few tips:
- Use keywords in your business name. This will help people find you when they search for photography-related terms on Google.
- Keep it short and simple. Long names are difficult to remember and hard to type into a search engine.
- Make it unique. The more unique your name is, the more likely people are to remember it and find it in a search engine.
If you follow these tips, you'll be well on creating a photography business name that's Optimized for Google searches!
Start Naming Your Business
Once you’ve come up with a photography business name you like, finalize it with the following steps.
How to Ask For Feedback on the Name
In contrast to the opinions of your relatives or friends, you also need to conduct a more professional survey where potential customers will participate.
Why should it be done? Because relatives are unlikely to tell you that they do not like what you have created because they love you. In addition, they may not understand how it works at all. You do not think about how this text was written, do you?
Crowd testing your name can help ensure it achieves your desired effect and is among the best business names in your industry.
Remember how several people of completely different races and social backgrounds try the same product and give their opinion on it, being in a room where a huge mirror hangs on the wall through which the brand creator watches them?
This picture can often be found in films about different brands. However, if you do not have such funds, you can create polls on Facebook or another social platform.
This approach will give you the most sincere feedback, allowing you to analyze and correct errors.
Come Up With a List of Names That Represent Your Photography Style
Now, your task is to develop a list of names for your company. You can pay attention to how other owners call their companies and highlight the main points among them.
At one time, you must use original words and phrases. On the other hand, you need to create a name for your company that will immediately cause customers to associate it with your work with photos. In this case, it is best to use synonymous rows or words related to the photo.
Here are some general guidelines and things to think about as you brainstorm name ideas for start-up photography businesses:
- Use your name if you intend to be the face of your business.
- Consider using your first or last name only in conjunction with a description such as "Matt's Studio" or "Sally's Snaps" to create a more relaxed feel.
- Do you want to limit yourself to only one type of photography, such as "Photo Paws," "Baby and Cameras," etc.?
- Creative names can be simple one-word descriptions, puns (Hot Shots), word combinations, or funny alliterations (Larry's Lens).
- Choose something simple and easy to remember.
- Avoid confusing puns that can direct people to the wrong site.
- Anticipate errors in spelling and pronunciation of words.
- Indicate only your location if you do not intend to be mobile.
- Make sure it sounds good and is easy to understand.
- Ensure it looks good and will work with logos and watermarks.
- Make sure the domain is available before making your final decision.
Narrow Down Your List to a Few Favorite Names
Now that you have written several options, you have to choose the most successful ones and proceed to the next steps. Now you have to take care of your future site.
Confirm the Name Is Available
You want to be sure you have a name that will stand out and isn’t already taken by another photographer in your industry.
Do online research to see if other photographers are conducting their business by the same registered name, particularly if they work in your field and have a trademark on the name.
Make sure the name is available on social media for use, so you stay unique and memorable and not be confused with anyone else.
Buy the Domain for the Name
To ensure you can use the name for your photography business, you must purchase the domain through a web provider so no one else can. Most web builders also offer domain purchases as part of their overall services.
Depending on the name, you may be able to get .com, .ca, or .net. You can also use .co, which tells clients it is a company website. If you notice other photographers using a similar name and domain, change yours slightly to avoid confusion or misdirection for clients seeking you out.
For example, you may add a creative twist with an additional verb or noun in the domain name, such as "thelemonsandlace.com" or "ambrosiaphotography.ca."
Create an Online Portfolio With Your Business Name
Naming your photography business is just one step in the right direction; what's a name, after all, without an online portfolio to showcase your incredible work?
Get started using a website builder. Build a beautiful site in minutes and highlight your photography business name with professionalism and creativity.
Using a website builder eliminates the stress of creating a beautiful and responsive website. Templates and content blocks handle all the technical work for you, allowing you to quickly set up a fully functional site while focusing on your business's creative side.
Pick a website builder with stunning templates to choose from, offering features like an online store and client proofing. This way, you can easily showcase your creative work and direct potential clients to your online portfolio.
Don't forget to feature your best photography work, write an about page bio explaining your services, and a contact page so visitors can reach out to you with questions about working with you. You may also want to consider adding a way to reach out to your visitors with an email opt-in form.
Get started with building your personalized website with Portfoliobox. You can start with a free account with no credit card required!
Should You Name Your Photography Business After Yourself?
Many photographers will use their first name, last name, or both to create a business name, tacking "photography" onto the end. For example, "Buffy Summers Photography" or "Daria Jones Photography." Some photographers also include their particular photography type in the name, such as "Buffy Summers Food Photography."
This is a perfectly acceptable method of coming up with a business name. A good business name is memorable and adaptable to a wide range of photography. If you don't want to worry about changing your business name as your photography career progresses, you might be drawn to this option.
Another variation on this theme is to use a nickname that is still professional and polished. Using a nickname can help to ensure that the name of a photography business is memorable and easy to say.
Remember when you use your business name for your business, you are positioning yourself as a boutique photography studio. This means clients will expect to be able to connect directly with you when they do business with you.
This is excellent if you plan to stay small and independent. To scale past just you, you may want to consider a less personal name that accommodates your business's growth.
Bottom Line
Now you know how to create a name for your brand step by step, you have an idea of the details that you should pay attention to and how to correct errors that occur during the naming of your brand. Once you have come up with your future name, take care of what kind of portfolio you can provide to your clients to attract their attention. You can use the contact button to get the help you need in creating your website or portfolio.
FAQ
How do photographers name their photos?
The traditional method for titling an image is to identify the subject (name the person, place, or thing) and include the date of creation: If it's a photograph, use the date of exposure; if it's a painting, use the completion date; and if it's a composite photograph, use the latter if it depicts a historical event.
What are the words associated with photography?
For instance, you could use a list of words such as "image," "light," "flash," "frame," "angle," "shutter," and "focus."
What is the most profitable photography business?
The most profitable photography niches to explore:
- Event photography.
- Commercial/product photography.
- Portrait photography.
- Social media photography.
- Real estate & property photography.
- Fashion photography.
- Wildlife/landscape photography.
How much can a photographer earn?
According to Salary.com, the average annual salary for a photographer in the United States in 2020 was $66,116, according to Salary.com. However, the pay grade for photographers varies; the top ten percent earned $83,367 in the same year, while the bottom ten earned around $40,767.
