Color has a lot of power and emotion, and it can help you build your brand recognition and how your market understands it. Moreover, color is a potent tool for eliciting emotional responses and piquing the public's curiosity. In other words, good color combos are encoded into our brains to react to and recall.
If you close your eyes right now and think of three well-known businesses, you'll almost certainly be able to recall the company's logo colors. However, choosing the proper color combinations is a difficult task. Are you wondering what colors go well together?
You can build a logo that informs your audience exactly who you are. Fortunately for you, a science called color theory will help you to choose your trademark colors much easier. We have collected the list of the best color combinations available.
How to Choose Good Logo Color Combinations
Because your logo is part of your brand image, choose at least one dominating color for logos that will show in all of your branding materials. When in doubt, keep the place basic to retain a consistent brand message and persona. Moreover, observing the color combinations used in your competitors' logos is a wonderful method to grasp better the colors utilized in your sector.
Colors can have positive or negative connotations depending on the tints and tones used, and you don't want your logo to send the wrong impression. Before choosing your color for logos, make sure you have a solid understanding of color psychology so that your brand sends the right message.
When it comes to logo color combinations, it's advisable to keep your artistic experiments to a minimum rather than going color wild. Keep to two or three color schemes – or, of course, a single logo color.
Types of Colors Combinations
Logo color combinations can be divided into two categories.
- Complementary color combinations are made up of colors on separate ends of the color chart. The contrast between these two hues results in highly visible and clear logo designs.
- Triadic color combinations are rich and bright. Use that theory to create a brilliant three-color range. Keep drawing a triangle on the color wheel to get triple hues that are evenly spaced.
- On the color spectrum, analogous palettes are two to five colors that are next to each other. These colors are characterized by the ability to establish a bit of wholeness.
- Monochromatic color schemes use distinct tones of the same color to produce a single color scheme.
- Tetradic color schemes are made up of two sets of complementary colors in a four-color scheme
Two-color logos are the norm in the sector. These logo colors frequently utilize vibrant colors, which provide a striking impression.
Blue + Green
Although blue and green are commonly associated with serenity, this electric blue and lime green ooze vitality and vigor. A bright color combination works exceptionally effectively in the fashion, media, and entertainment industries.
Yellow + Red
This vibrant color scheme quickly attracts your attention to the logo's core. The bold red and unusual layout of the corporate name contrasts with the cheerful yellow, exuding vitality and amusement. Just remember McDonalds’ logo and how we react when we feel these colors.
Orange + Pink
Pink and orange are both warm and joyful colors, and the color wheel places them close together. The logo sticks out in a sea of widgets, making it nearly difficult not to touch.
Orange + Blue
With an orange and blue symbol, it's time to get your audience enthused about your business and establish confidence. This complimentary color combination is popular in the technology and finance industries because it is both traditional and strong. Vital orange gives energy while blue calms and radiates reliability.
Purple + Yellow
A logo in the given hue communicates wisdom. Combining an upbeat and bright yellow with a deep purple to inspire creativity. The restaurant and education industries both use this traditional, complementary logo color combination.
Blue + Yellow
Blue is associated with trust, whereas yellow is associated with joy. On the color wheel, blue and yellow aren't completely complimentary, but they do enhance each other. To allow easy access and be friendly, muffle the colors into almost dull tones.
Black + Orange
This black and orange logo is a powerful yet approachable combination. The orange represents optimism, while the black represents professionalism and grounding. The film and music sectors would benefit from this logo color combo. As well, this combination represents the specific holiday - Haloween. So, if your business somehow connected with this, choose these colors for your trademark to determine the field of activity by the logo alone.
Blue + White
This soothing sky blue and white color scheme is sure to satisfy, conveying sentiments of confidence and tranquility. Using this one of the best logo colors combinations to create a logo ensures versatility across sectors, from non-profit to IT and healthcare. White can be used to attract attention to a key design feature.
Black + Yellow
The vibrant color utilized exudes joy and enthusiasm. The almost-black hue of gray that has become popular in the media sector exudes mysteriousness. Black and yellow are two hues that complement each other beautifully. The IMDb website’s logo is a great example.
Black + Red
This powerful logo color combination prevails and inculcates a level of empowerment and vitality. The bright red draws attention to the corporate name, while the black acts as a stabilizing hue. In psychology, red represents desire, peril, and intrigue. It can be used to elicit enthusiasm, particularly when paired with a dark color like black.
Pink + Blue
Choose navy and fluorescent pink logo colors to match if you want to convey professionalism while retaining a welcoming appearance. The bright pink pops against the blue, making it ideal for industries such as beauty and writing.
Yellow + Green
The vivid yellow in this logo color combination adds vitality and enthusiasm to the otherwise tranquil green. Yellow and green are natural hues that are typically seen in food, maintenance industries, and ecological benefits.
Black + White
Always begin with black and white when creating a logo. Black and white is a classic, sophisticated combination that works in a variety of businesses. Because your logo may not always show in color depending on the medium, have multiple color alternatives, including black, white, and monochromatic, to maintain accuracy.
Orange + Purple
This exquisite and one-of-a-kind combination of soft peach and eggplant purple is both beautiful and unusual. This combo could work well for fashion, beauty, or home goods companies.
Three-Color Logo Combinations
These logo color combinations can be a little more challenging to nail down because there are so many possibilities, but not all of them are good. In general, using two different colors and one complementary color is a good idea.
Orange + Red + Lemon Green
Frequently, your logo is the first thing people see. The vivid colors of orange and red contrast with the sophisticated and gentle tone of lemon green. Choosing one dominant color and two accent colors when employing a three-color combination assists in creating a coherent image.
Gray + Baby Blue + Canary Yellow
The bright shades burst against the solid gray background, giving the impression that this is a reputable company that is also cutting-edge. Property agencies, tech companies, and construction firms are examples of businesses that use gray.
Beige + Brown + Dark Brown
The aroma of coffee virtually emanates from this logo. Browns exude reliability, and the logo's cream backdrop saves it from being drab. If you're in the food industry or want to be viewed as family-friendly, this could be a good color combination to utilize.
Blue + Red + Yellow
These tones create a logo that leaps off the page and leaves a trail of funk in its wake. These tones create a logo that leaps off the page and leaves a trail of funk in its wake. At least three national flags are colored this way - Columbia, Chad, and Romania. Such respectable financial establishments as Visa and MasterCard use these colors to stay memorable for clients.
Purple + Gold + Red
Purple palettes convey knowledge and luxury, and they're frequently seen in food and beverage logos and children's companies. As a result, the graphics, hues, and language all contribute to the brand message. Combine an extravagant crown over a velvet pillow with beautiful cursive lettering.
Blue + Yellow + Green
This one blends the primary and secondary hues of two primary colors. With a dash of lime, the butter-yellow majority of the logo is joyful and playful, while the azure lettering adds wisdom.
Red + Yellow + Green
When it relates to three-color logos, things can become a little complicated. The project management tool streamlines communication and optimizes productivity. All across the brand's identification and goods details, these three dominant colors define the brand's fun character.
Dark Blue + Turquoise + Beige
This logo color combination works well; all colors play together and reinforce the brand's reliability. When you combine dark blue and turquoise with the beige background, you get the feeling that it's safe enough to explore and follow. This logo color scheme is ideal for tourism, life coaching, and health businesses.
Green + Purple + Black
Another logo color combination uses purple, but this one sends a wholly distinct meaning. This professional yet entertaining color mix forcefully reinforces the brand statement. Colors in text, icons, and logo forms can help to convey your brand story and drive customer attention. It fits well for IT companies and the entertainment industry, highlighting the mystery and, at the same time, the seriousness of your intention.
Navy + Yellow + Beige
Blue is the most common color in the top 100 brands' logos around the world. Wheat-beige creates a calm, competent sense by softening the severity of blue and accentuating the vivacious side of yellow.
What are the common mistakes in logo design?
There are five frequent blunders of not good color combos:
- failing to follow an intuitive method;
- misinterpreting terminology;
- failing to conduct sufficient research;
- designing your logo in the wrong colors;
- using the same typeface for your wordmark and brand text.
Should my logo have a background?
Because the purpose of your logo is to catch and attract the audience, your backdrop should make the remainder of your logo explode off the surface. If you want to make a distinctive logo, employ the background to aid you.
Should a logo include the company name?
Because a brand mark does not feature the company name, it is critical that the logo elicits the desired reaction from customers and communicates what your business does. If your company isn't yet well-known, you might want to stick with a logo that includes the company name.
Can you change the color for logos?
Recreating the logo with other colors and fonts, as you've done here, not only fails to meet the branding requirements, but it's also likely to be regarded as plagiarism and copyright infringement, which could result in legal consequences for you/your organization. That is something you should never do.
How do brands use color?
Color has an impact on how customers perceive and relate to a business. Colors are used by brands to communicate a certain message to customers. It's important to remember that people's perceptions of color are influenced by their own experiences and cultures.
Colors play a significant role in your company image. After you've decided on the type of logo you want to use, think about what each color will say about your business. Consider the feelings you want to evoke and how you want your customers to react to your brand.